Take Your Daughter to the Course Week

... Or your granddaughter, niece, best friend's daughter

....and moms and dads, aunts and uncles, gals and guys are all welcome to Take Their Favorite Girl to the Course Week

Sponsored by the NGCOA, the annual Take Your Daughter to the Course Week is a wonderful opportunity to grow the number of junior female golfers and raise awareness of your facility's programs for women golfers.  A facility does not have to be a member of the NGCOA to participate.  (See http://www.ngcoa.org)   The NGCOA has a complete manual for how to promote and plan for the event.

Here are some good marketing tips as you think about promoting the event: 

Try to come up with something that's "newsworthy" in your publicity.  If it is the first time your facility is participating, then use a headline in press release such as:  New Girls Golf Clinic at XX Course.   Any new feature in your program can be a headline:  Sponsors offer Prizes for Girls Putting Contest. It's also a good idea to send publicity way in advance.  Put together a planning committee of some parents and children at your club and take a photo ; make sure you include moms and dads -- then use the headline:  XX Course Getting Ready for Girls.  Even if your headline is not used by the local paper, your press release will get more attention.

What would really make headlines is if you offered an hour of childcare for those younger brothers and sisters during the girls golf clinic.  (Check with local tennis clubs, which often offer babysitting, and see how they do it.)  If you are having a planning meeting, make sure some toddlers are in the photo so you can mention the childcare for younger siblings in the press release.

Coming soon:  checklist of advertising and promotion tips and more information about Take Your Daughter to the Course Week)

SAVE THE DATE:  ON THURSDAY, JUNE 23, 2005, AT 2 PM (EST) NANCY BERKLEY WILL BE PARTICIPATING IN AN ON-LINE EDUCATION PROGRAM SPONSORED BY THE NGCOA.  YOU DO NOT HAVE TO BE A MEMBER OF THE NGCOA TO PARTICIPATE.  For more information click here:   http://www.ngcoa.org/elearning/