(This section is always being
updated. No fees are accepted.)
In
my opinion, the following websites offer tremendous insight into
selling and marketing to women golfers. I accept no fees for
listings, but am pleased to take suggestions for resources.
-- Nancy
Have a favorite LPGA player? Know you
want a female instructor? Go to www.LPGA.com for
information about the tour players and where you can find lessons
from a LPGA instructor.
A great website by a great LPGA and PGA
player and instructor, Suzy Whaley, see www.suzywhaleygolf.com.
See www.crittendenonline.com for
publications that deal with the golf business and real estate --
published by Crittenden Research, Inc. Crittenden also
sponsors annual conferences and publishes marketing newsletters for
the golf industry.
For largest professional golf association
is The PGA of America at www.pga.com. The PGA
sponsors the Play Golf America campaign at www.playgolfamerica.com. On the Play Golf
America site, you can find golf facilities and teachers that offer
women-friendly lessons and leagues.
For a prize-winning website for upscale and
stylish women's golf attire see, http://www.ladygolfer.com. This is a Golf For Women magazine prize-winning
website. See how they do it!
For women golfers, see Ladies Golf Journeys
published by Rosemary Johnson and now available online: http://ladiesgolfjourney.com. Everything
from travel to clothes to golf tips -- all for women -- very
comprehensive with relevant advertising.
For an excellent website about marketing to
women in general (not just golfers), see http://www.trendsight.com and information about the President of Trendsight, Martha
Barletta. Her book "Marketing to Women" is a must-read for
golf facilities that are trying to market to women.
An example of a very successful public golf
facility in Sacremento, California that markets successfully to
women see www.hagginoaks.com. Ken Morton Sr., and Jr., are experts and have won
all the awards PGA Professionals can win for their teaching and
retail operations.
Two websites written by women golfers for
women golfers that show that appeal to women golfers and that
organize and offer a variety of encouraging formats and programs
for women golfers:
http://www.golfforcause.com Debbie Waitkus in the Pheoniz, Arizona
area.
http://www.corporategolfservices.com -- Barbara Hanson in the Minneapolis,
Minnesota area
One of the strongest municipal programs for
women golfers is directed by Lisa Masters (LPGA) in Minneapolis,
Minnesota. See www.threeriversparkdistrict.org and go
into the golf academy pages. Here is how Lisa helps women
decide what lessons to take -- notice that there are three levels
of beginners to make sure women develop confidence.
NEVER
EVER lessons are designed for those who have
Never Ever played or had exposure to the game.
NEW GOLFER are designed for the
golfer with little or no experience playing golf. New Golfers
usually have less than three years of playing experience or play
less than 10 rounds a season. This course will incorporate golf
etiquette, simple rules, drills and swing instruction into each
lesson.
NEXT
STEP lessons are designed for the golfer with
some experience playing golf. Next Step golfers have typically had
three or more years of playing experience and play on a regular
basis.
Work in the golf industry and want to share
resources and information with other women? Join
Women in the Golf Industry (WIGI).
See www.wigi.info. If you are interested in an internship with
a WIGI member, see the Intern
Opportunities tab on this website.
If you are interested in golfing
with other working women and learning more about using golf in
your business, see http://www.ewga.com. The Executive
Women's Golf Association has about 100 chapters in the U.S.
For basic industry information
see: http://www.golf2020.com and www.ngf.org
The best website for jobs
in the golf industry is www.golfsurfin.com. There
are no fees for job-seekers. The employeers pay the fees.For
more information about careers in the golf industry, see
Publications tab and book Careers in the Golf Industry - An
Insider's Guide to Careers in the Golf Industry.
Available from www.ngf.org (about $20 plus
shipping).
