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Learn How to Improve Your Women's Golf Programs

And Achieve

More Women Playing More Golf


Woman - Consulting services for female golfers and golf resorts.
Nancy Berkley can help every facility improve their bottom line from women golfers and customers.  Sometimes the solutions are as simple as offering a new type of lesson program, changing tournament formats or modifying newsletters and bulletin boards.  Advice also for women's golf associations and marketing groups designed to encourage women golfers to play golf and overcome worries about not being good enough. Consulting services fees are reasonable and will pay for themselves in increased participation and revenue.

About the Consulting Services
To help personalize it to your situation, I provide on-site consultations and online or reviews of your marketing materials. The fees are based on the services your company requests and are reasonably priced. For women golfers, Nancy offers several types of Introduction to Golf programs -- especially successful with new women golfers.  Following is a description of basic consulting services.  If you have a quick question, use the FREE HELP LINE.
 
 

OVERVIEW OF CONSULTING SERVICES OFFERED

FOR GOLF COURSE OR RANGE FACILITY

 
STEP 1 -- TOUR FACILITY AND COURSE

 Evaluate pro-shop and locker room from the standpoint of women customers (preferably without advance notice)
Evaluate course conditions, tees, score card, rangers and bag room, rest rooms and other golf course amenities for women.


STEP 2 – GATHER FOLLOWING INFORMATION FROM STAFF (EITHER PERSONAL INTERVIEWS OR FROM WRITTEN QUESTIONNAIRES)

REVIEW:

Current women customers by ages, golf skill level, rounds played, revenues (including junior golf programs)

Lesson offerings for women - practice tee and playing lessons
Tournament program for women golfers
Opportunities for women to find playing partners

Internal and external communications to women
Current promotional materials and marketing to event planners
Competitive facilities
Interviews  with members of the women's association (if appropriate)

STEP 3 – MARKET ANALYSIS

 

Using demographic and market materials provided by the facility or through Berkley Consulting Research, identify market in terms of location and potential customers and marketing partners


STEP 4 --    WRITTEN EVALUATION AND RECOMMENDATIONS

Strengths and weaknesses of current programs for women customers
Opportunities in current segments or in new segments and programs


Recommendations

a)    Suggested new or modified programs to improve retention or acquisition of new customers
b)    Programs prioritized for difficulty to implement, cost, effectiveness,

c)    Working with staff, set base line measurements and goals

ADDITIONAL SERVICES


WORK WITH STAFF TO DEVELOP PUBLIC RELATIONS PROGRAM
DEVELOP ADVERTISEMENT CAMPAIGN
CONDUCT STAFF TRAINING SESSIONS


Note:  All proprietary and non-public information gathered will be treated as confidential.

Please call for fee estimates.  For on-site consulting, fees range generally from $500 to $1000 with reimbursement of travel expenses.  In some cases, consulting does not require on-site visits.  Use the FREE HELP LINE tab on this site to ask questions.


 


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