OVERVIEW OF CONSULTING
SERVICES OFFERED
FOR GOLF COURSE OR RANGE
FACILITY
STEP 1 -- TOUR FACILITY AND
COURSE
Evaluate pro-shop and locker room from the standpoint of
women customers (preferably without advance notice)
Evaluate course conditions, tees, score card, rangers and bag room,
rest rooms and other golf course amenities for women.
STEP 2 – GATHER FOLLOWING INFORMATION FROM
STAFF (EITHER PERSONAL INTERVIEWS OR FROM WRITTEN
QUESTIONNAIRES)
REVIEW:
Current women customers by ages, golf skill level, rounds
played, revenues (including junior golf
programs)
Lesson offerings for women - practice tee and playing
lessons
Tournament program for women golfers
Opportunities for women to find playing partners
Internal and external
communications to women
Current promotional materials and marketing to event planners
Competitive facilities
Interviews with members of the women's association (if
appropriate)
STEP 3 –
MARKET ANALYSIS
Using demographic and market materials provided by the facility
or through Berkley Consulting Research, identify market in terms of
location and potential customers and marketing
partners
STEP 4 -- WRITTEN
EVALUATION AND RECOMMENDATIONS
Strengths and weaknesses of current programs for women
customers
Opportunities in current segments or in new segments and
programs
Recommendations
a) Suggested new or modified programs to improve
retention or acquisition of new customers
b) Programs prioritized for difficulty to
implement, cost, effectiveness,
c) Working with staff, set base
line measurements and goals
ADDITIONAL
SERVICES
WORK WITH STAFF TO DEVELOP PUBLIC RELATIONS
PROGRAM
DEVELOP ADVERTISEMENT CAMPAIGN
CONDUCT STAFF TRAINING SESSIONS
Note: All proprietary and non-public information gathered
will be treated as confidential.
Please call for fee estimates. For on-site consulting, fees
range generally from $500 to $1000 with reimbursement of travel
expenses. In some
cases, consulting does not require on-site visits. Use the FREE HELP
LINE tab on this site to ask
questions.
