More Women and Girls Playing More Golf Olympics Golf Women Rio
Berkley Golf Consulting
Nancy Berkley, President

MY MISSION:  More Women and More Girls Playing More Golf 

Advice and Information and My Opinion

 

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ALL ABOUT WOMEN AND GIRLS GOLF  -- NEWS, VIEWS AND MY OPINIONS

Nancy Berkley, Berkley Golf Consulting, Inc., President

Author:  "Women Welcome Here -- A Guide to Growing Women's Golf" published by the Natioinal Golf Foundation www.ngf.orgc

 BE HAPPY, BE HEALTHY. LIVE LONGER, PLAY GOLF™

Did you know that studies have shown that women who play golf live longer? Think about it: Golf is a mind-body exercise (the best kind) as well as providing the physical exercise of walking even when using a cart. Playing golf helps women maintain balance, flexibility and posture. Need proof: Look at the women playing golf at your club. Aren't there some amazing 80-year and 90-year old women? Further evidence: Read "Brain, Heal Thyself" in the February 6, 2015 issue of the Wall Street Journal. Walking two miles a day has shown in studies to prevent dementia, alzheimers and Parkinson's Disease.


IN MEMORIUM:  PEGGY KIRK BELL

A pioneer of American golf has died at the age of 95.

Peggy Kirk Bell of Southern Pines died at her home Wednesday evening, November 23, surrounded by her family. Her death ends a colorful and distinguished career as one of golf’s best-known and most popular players, teachers and ambassadors. Her many contributions to the game were spread out over more than 70 years.   Two excellent testimonials to her role in the history of women's golf are below:  one from the LPGA and another from the USGA.   I had the honor of moderating a panel with Peggy Kirk Bell on it for the 50th anniversary of the LPGA.  Although she is not one of the official 13 Founders of the LPGA, she played on the Tour shortly after it was established and in my opinion ranks with the LPGA Founders.  

http://www.lpga.com/news/2016-lpga-tour-remembers-golf-pioneer-peggy-kirk-bell

http://www.usga.org/articles/2016/11/peggy-kirk-bell--women-s-golf-pioneer--dies.html


Another Loss:  Thank you, Arnie, for everything you have done for the game of golf.  Not just growing the number of golfers, but demonstrating that golf is a game of a lifetime.  Like golf, life has its ups and downs.  But no one has shown the glory of the game like Arnie did.  

Arnold had a unique swing -- some have called it the most efficient golf swing of any player.  To see an intereting breakdown and analysis of Arnie's swing along with a comparison to how a rocket is launched, go to https://www.youtube.com/watch?v=tAciBq1xoOs


Free Help Line:  If you have a question that I can help you with in 15 minuts or less, my time and advice is free. Just click on the "Free Help Line" tab and send me an email.  It's my way to giveback and grow the game that I have enjoyed for decades.


MONTHLY NEWSLETTER -- "Notes from Nancy" leads off each Monthly Newsletter.  Click here to read the December Notes from Nancy at https://www.womensgolf.com/lpga-2016/   Sign up to receive the December 2016 issue of  the www.womensgolf.com Newsletter.  Each month I write "Notes from Nancy" as the lead article -- short, timely and always something to think about.  In this upcoming Newsletter, I explain why I think 2016 has been what I term "beyond expectations" the best ever.   And I list and explain all the end-of-season awards.  

In addition, I was able to ask LPGA Commissioner Mike Whan some questions about what he was proudest of and some exciting events planned for next season.  Some surprises.... a tournament on the race track of the Indy 500 with a golf course designed by Pete Dye. Watch for that article -- posted on www.womensgolf.com and on this site.


I couldn't be in Rio so I watched four rounds of the women's Olympic Golf Competition on my television.  But the bonus:  I was "listening to Annika!"  And that inspired me to write: "Do You Agree? Listening to Annika Was a Great Golf Lesson" my most visited recent article. 

Yes, lots to learn from Annika! That article also on www.womensgolf.com.  


Just in case you forgot who won Women's Golf Olympics in Rio, here's that final scoreboard

Gold Medal to Inbee Park of Korea - Silver Medal to Lydia Ko of New Zealand - Bronze Medal to Shanshan Feng of China

In the top ten, only Korea had two Olympians. The procedures for selecting the 60 women golfers who would compete for the medals was based on the Rolex World Rankings as of July 10 (conclusion of the U.S. Women's Open).  

In general, the qualification system worked in creating a balanced and competitive field.  There will be discussions of whether four days of stroke play is the best format but considering all the controversy about the Road to Rio for golfers, the outcome was dramatic and exciting.  

The Zika virus issue:  My father was right:  "Today is the tomorrow you worried about yesterday and it never happened."


HOW MANY WOMEN GOLFERS ARE THERE IN THE U.S.?

ARE WOMEN GOLFERS IN THE U.S.INCREASING OR DECREASING... GROWING OR DECLINING? The question asked me most often.  The answer is really not an easy one because there are so many different ways to “measure” golf.  Is it the number of golfers?....the number of rounds?....the age of the golfers?  Most visitors to my website seem to be focused on the number of female and male and junior (age 6+) and adult golfers which is what the following table focuses on.  Below is a table summarizing the most current data on he number of golfers in the U.S. -- by age and whether they are female or male.  I rely on the data gathered by the National Golf Foundation which has been the industry’s leader in gathering data about golf in the U.S.  see www.ngf.org  (numbers are in millions)

My conclusions:  The number of adult women (18 or older) increased in 2015.  The NGF cautions against drawing conclusion off a small base, but I am comfortable reporting an increase in adult women golfers from 4.7 million in 2014 to 4.9 million in 2015.  One of the reasons I am comfortable with this is that the trend in the number of junior girls playing golf has increased over the past few years.  The result is that junior-girl-golfers become adult-women-golfers and that continues to maintain a stable and growing number of women golfers in the U.S.  Commissioner Mike Whan in an interview I had with him, in fact stated that the “youthfulness” of the LPGA Tour was linked to the growth in the LPGA Girls Golf Program. 

The number of junior boys playing golf does not seem to be increasing – in fact it decreased in 2015.  The PGA of America has developed a Junior Leagure Golf Program which may help draw boys from the soccer fields to the golf course.

Here is other interesting data from the NGF 2015 summary:  The average number of rounds a female JUNIOR golfer plays (ages 6 to 17) is 8 rounds per year.  Male junior golfers play 9.7 rounds per year.  In women 18 or older, the age group that plays the largest number of rounds per year is ages 30-39. The next most active age group for female golfers is ages 40-49.  Probably not surprising that the age group of 18-29 does not play as frequently -- between college, work and family obligations, golf probably needs to take less time.

For a good summary of what golf facilities can do see “Best Practices” tab.  For advice to women golfers about they can do to encourage more girls and women to play golf, see my article "Advice to Women Golfers" in the Articles Tab on this website.
Looking at the bigger picture:  the number of women golfers IN THE WORLD is increasing.  The LPGA -- especially the LPGA Tour -- is now a uniquely global tour.   The LPGA It is attracting women golfers and fans from all over the world.  The LPGA is planning a joint event with the Ladies European Tour (the LET) and driving home the message that the LPGA is a world golf tour. The Rio Olympics could not have come at a more perfect time. 
 
 


True or False? Fun Questions:  

True or False?  The odds of a professional golfer having a hole in one are 5000 to one.

Answer:  False.  The odds are 2500 to 1.  Lydia Ko had her first hole in one in the 3rd round of the 2016 Women's Golf Olympics.  Of course she is only 19.  But what a boost that gave her not only for her score but for her confidence level.  She now sits high on the leaderboard and in position to win a medal for New Zealand.  Other news today, Ariya Jutanugarn of Thailand withdrew citing pain in her left knee.  A strong professional golfer puts tremendous pressure on the left knee in the follow through (think:  Tiger Woods and knee problems).  Which is why I don't swing that hard!!!

MORE QUESTIONS:TRUE OR FALSE

1.      The U.S. Women’s Open, July 4-10 in California, is just for professional women golfers.

2.      If you regularly only play nine holes of golf, it is very difficult to improve your game.

3.      Most golfers do not follow the USGA official “lost ball” rule.

4.      The LPGA International Crown tournament among golfers from 8 countries is named in honor of the Queen of England.

5.      The Ricoh Women’s British Open (July 25-31 about one hour north of London) is the only “Major” LPGA tournament outside of the United States.

6.      The “Race to the CME Globe” is a brand new tournament on the LPGA Tour this season.

 The Answers:

1.   FALSE.  The U.S. women’s Open is open to both amateur and professional golfers.  In fact, in the upcoming Open, July 7-10, there are 25 amateurs in the opening round of 156 entrants!  There also are no restrictions on the country that a golfer is from.  But there is one important caveat:  She must have a USGA Handicap Index of 2.4 or less, which is pretty close to par on every hole!    Some golfers – are “exempt” from qualifying for the Open because of previous top performances in other tournaments. But if not exempt, a golfer – including amateurs – may try to qualify in one of the 25 sectional qualifiers in the U.S. as well as in England, China, Japan and Korea.  About one/third of the field in the upcoming Open will have won a spot through a sectional qualifier.  

2.    FALSE.  It’s about time we get rid of the 9-hole reputation as just being for old people or poor golfers.   How about nine holes for busy people?  The USGA has just embarked on a campaign “Let’s Play Nine”.  [HERE IS A GREAT VIDEO – SEE IF YOU CAN LOAD IT IN (OTHERS ALSO ON USGA)  http://www.usga.org/videos/2016/05/09/play9--get-out-and-play--4885186761001.html   Many golf instructors confirm that nine holes Is just fine for improving your game.  And, nine-hole scores can be used to establish an official  golf handicap. 

3.   TRUE.  The USGA Rules of Golf (January 2016 edition) Rule 27-1.a. is very short and clear on this point:  “At any time, a player may, under penalty of one stroke, play a ball as nearly as possible at the spot from which the original ball was last played…”   Here’s an example: Let’s say I hit a long drive but off to the right.  I think it’s safe but when I get there I find lots of tall grass and can’t find my ball -- sound familiar?   According to the rules, I should go back to the tee and re-hit.   But, the problem is that going back to where I last hit from (especially if there are golfers on the tee) slows the game down. No one wants to do that.  So many times, a golfer will just drop a new ball about where the first became lost and take a one-shot penalty.  My suggestion is that if you are going to just re-drop a new ball, take a 2-shot penalty.  That’s a more probable score.   However, if you are playing in a serious, competitive match, you must play by the rules and take the stroke and distance penalty.   And, this is a good time to make sure you understand Rule 27-2 about hitting a “provisional ball.”

4.   FALSE.   The International Crown Tournament – played in alternate years – has absolutely nothing to do with the Queen of England or even Princess Kate.  The name and concept of this tournament comes directly from LPGA Commissioner, Mike Whan, who wanted a tournament that has “meaning.”  This tournament is about team competition among countries with the best golfers.   See my interview with the Commissioner athttps://www.womensgolf.com/mike-whan-nancy-berkley-2/ . The second International Crown tournament was:  July 18-24 at the Merit Club just outside Chicago.   The 4-person teams that competed were:  Korea, Japan, Chinese Taipei, Australia, England, China and the US. And the winner was the US.   The Crown is a match-play format so you will be ready for next year’s Solheim Cup – also exciting match play.  See https://www.womensgolf.com/lpga-international-crown-rio-olympics/

5.    FALSE.  In addition to the RICOH British Open a “major” on the LPGA Tour, the Evian Championship in France in mid September is also a major on the LPGA Tour.   The LPGA Tour has five majors in its current season.  What makes a “major?”  The answer is good prize money, a particularly good field of players, increased points on Rolex Rankings and more points for the Race to the CME Group Tour Championship.   The LPGA Tour has had two “majors” so far this season:  The ANA Inspiration and the KPMG PGA Championship.  Next is the U.S. Women’s Open with the biggest purse of all -- $4 million.  And, then the RICOH Women’s British Open at the end of July and the Evian Championship in Evian les Bains, France in mid-September. 

6.   FALSE. The Race to the CME Globe is an LPGA Tour season-long points race.   The CME Group is a financial securities corporation based in Chicago with world-wide operations.  The CME Group  has been a key supporter of the LPGA Tour since 2011.  As the season moves along and the “majors” and the Olympics are behind us, expect to see and hear more about the CME Group Tour Championship in Naples, Florida at the end of November.   A special tab on the LPGA.com website explains it all:  http://www.lpga.com/race-to-cme-globe  


If you like newsletters,  In addition to www.womensgolf.com  I also recommend these:  

1. To understand more about golf in other countries especially Europe, see www.ladieseuropeantour.com.  I like the way this site is organized and that it includes women we see on the LPGA Tour often but play also on European and Asian Tours.  The Solheim Cup Team Europe is sponsored by the Ladies Euroean Tour.

2. To view top articles for women golfers of all skills and interests, see the World Golf Foundation-sponsored www.golfforher.com.

3.  Always check www.lpga.com.  The site is increasingly well organized.  Check the "News" tab and see articles from @AmyRogers -- one of my favorite writers for the LPGA.  And here is where you will find everything about the wonderful LPGA USGA Girls Golf program.


MAKING HISTORY!  Why Spokane, Washington is special for me.   Congratulations to Brooke Henderson of Canada for her win at the KPMG PGA Championship June 12, 2016 at the Sahalee Country Club setting a record for the youngest player to ever win a "Major" on the LPGA Tour.  See the tab HISTORY TIMELINE for the women who have made history in the game of golf -- beginning with Mary Queen of Scots.  

The tournament was held in Seattle.  "Why Seattle?" lies in the fit between the mission of KPMG, a world-recognized accounting and consulting firm that has a large European golf consulting division, and KPMG's advocacy for women in leadership positions.  Here are just a few of the big corporations in Seattle: Microsoft, Costco, Starbucks, Amazon and Boeing. Plus law firms and tech companies -- all with women in leadership positions.

But for me, selecting a course in the state of Washington is bitter-sweet. The first U.S. Women's Open -- organized in 1946 by the great LPGA Founder Patty Berg -- was at the Spokane Country Club in Spokane, Washington on the eastern edge of the state.

The 117-year old Spokane Country Club was the subject of a multi-year, complicated gender-based lawsuit. Four female members successfully convinced a jury in 2013 that the Club was a public club and that under Washington state discrimination law, gender-based tournaments and separate women's and men's member-guest days denied women full enjoyment of the club and golf course. I was an expert witness on behalf of the Spokane Country Club. I felt a part of women's golf history as I sat reviewing materials in the club's "Patty Berg Conference Room."

The Spokane Country Club faced with the jury's decision and large legal bills filed for bankruptcy. In September 2015, the Bankruptcy Court agreed to the sale of the Spokane Country Club to the Kalispel Tribe of Indians,. Spokane Country Club is now the public Kalispal Golf and Country Club. Of course, it is still a beautiful course in the style of many courses in northwestern U.S.


UNDER ARMOUR -- no longer a favorite!  Yes, Under Armour is the brand logo on Jordan Spieth's golf shirt.  I was impressed to see a line of women's Under Armour golf clothing at the 2014 Las Vegas PGA Golf Merchandise Show.  You can see it in the "PGA Las Vegas" tab on the left.  But never saw women's golf clothes from Under Armour again and never have seen their logo worn by a women Tour golfer.  It is not for lack of funds that Under Armour shuns women's golf.  The company just announced in late May a $280 MILLION DOLLAR sponsorship deal with UCLA men's football.  It's a contest between Nike and Adidas and now Under Armour for the men's sports market especially shoes.  But, Under Armour would have been a great sponsor for one of the women's Tour events -- since women make about 90% of a families purchases and since Under Armour brands clothes of kids as well as adults.  Well, you know what brand I will avoid buying!!   And parents remember:  Golfers don't get concussions!!


Always a big "thank you" to owners and managers of www.womensgolf.com for the opportunity to do opinion pieces. And another big "thank you" to the the USGA LPGA Girls Golf program www.girlsgolf.org for leading me to the top girls-golf instructors for their views about how to teach kids. Watch for more -- including advice for parents.  And look for the newest teaching program:  The Little Golf Train www.littlegolftrain.com.  The Little Golf Train has  certificiation program for teaching kids beginning at age 2.  


IN MY OPINION: 

What Happened to Jordan Spieth at the 2016 Masters?

Even though this is a "women's golf" site. both women and men follow similar guidelines in competitive, professional and even recreational golf.  Take a look at an article on www.womensgolf.com "How to Coach for Match Play Golf" that I wrote with the help of Dr. Pat Donnelly.
https://www.womensgolf.com/coaching-match-play-golf/

Pat Donnelly's advice has a bearing on Sunday at the Masters.  Jordan Spieth was having some swing problems which is why his instructor returned to Augusta on Saturday. But, when insecurity strikes, no lead is good enough -- not even five strokes after the front nine on the final round.

After a couple of missed shots on the 10th and 11th, Spieth moved to a match-play aggressive "beat my competitor" mode on the 12th rather than playing what Dr. Donnelly describes as playing against "old man par."

On the 12th hole, after a poor drive into the water, Jordan made an aggressive match-play-type decision. He took a risky shot to the green rather than playing from the drop-zone against "old man par". The results were worse.

I don't think it is correct to say that Spieth "collapsed". I think a better description is that he mistakenly changed his competition gears for a couple of holes. But, I am sure we will see many Spieth victories in the future!


The LPGA Tour and the PGA Tour have formed a strategic alliance.  What that means is not spelled out... yet.  But, I am always in favor of all positive cooperative efforts in the U.S. golf industry.  History will probably show that the Alliance was made possible by two very positive and forward thinking leaders:  Mike Whan, the Commissioner of the LPGA Tour, and Tim Finchem, the Commissioner of the PGA Tour.  Watch for more to follow on www.womensgolf.com and sign up for their Newsletter which will include my thoughts on the new Alliance.


In March 2016, The National Golf Foundation in Jupiter, FL, released the number of golfers in the U.S. for the year 2015.  

The total number of golfers is slightly down, but the number of golfers trying the game for the first time is up. The bad news is that beginners are not staying with the game.  Why this should surprise anyone baffles me.

 I have been reporting and speaking about what I think is the problem.  And that is that the "Gatekeepers" of the game -- the people that let you in the golf course and manage your experience -- just are not doing their job.  And sorry to say, that job is almost exclusively managed by The PGA of America.  I refer to The PGA of America as the gatekeepers of the game.  I delivered a presentation to the Carolinas PGA Chapters where I spelled it all out... see the Tab on the left bottom titled "CPGA Seminar."   I have a "Best Practice List" (see Tab on left) that was created primarily to help male PGA Professionals understand what a real "welcome" is for women golfers.. especially new golfers.  I have just rewritten the intro to the Best Practices because they apply to ALL golfers whether men or women or young or old.  Pete Bevacqua, the CEO of the PGA of America was just re-upted for a new term.  He has a very important challenge to inspire and teach his Gatekeepers to put out the welcome mat and to be measured by how many new golfers they keep coming back!  See the Wall Street Journal, Tuesday, March 8, 2016 for their article "How Golf Is Failing Its Beginners."  Watch for my updates from the National Golf Foundation on the numbers.

The 7 Newest Trends for Women Golfers -- Observations from the PGA Merchandise Show January 2016

I was at the PGA Merchandise Show in Orlando, Florida January 26-29, 2016 where hundreds of manufacturers of products for the golf industry show their products to the representatives from golf facilities from around the world. I spotted 7 Trends that will make a difference to women golfers.  Watch for my 2017 fashion trends article on www.womensgolf.com coming in January just before the 2017 Merchandise Show in Orlando.  Here's what I said last year:  

Golf Industry Trends for 2016 – Nancy Berkley

Trend #1 – The game of golf is in an “up-tick” mode.  There was more energy in the air at this year’s show than in any in the past few years.   The U.S. and world stock market may be having jitters, but golf offers relaxation, distraction and fun.

Trend #2 – More equipment manufacturers are paying more attention to women golfers.  Callaway announced at a breakfast for women leaders in the industry that it was very serious about womens golf.  Callaway introduced a new line for women golfers developed with technology from the Boeing company.  NOTE: February 6, 2016, Diana M. Murphy of St. Simons Island, Ga. is elected to serve a one-year term as the 64th president of the United States Golf Association (the USGA).  She is the second woman in the USGA's 121-year history to serve as president, following Judy Bell, who was president in 1996 and 1997.  The USGA together with the Royal and Ancient (the R&A) in Scotland governs the game of golf worldwide.  For a full history of womens golf see my HISTORY TIME LINE on side bar.

Trend #3 – More manufacturers are paying more attention to junior golfers. [U.S. Kids, Garb].   The age of junior golfers is getting younger.  Top teachers of junior golf now including those on the top U.S. Kids Teachers List introduce it at the age of three.  The Little Golf T.R.A.I.N. introduces golf to 2 year-olds.  But the emphasis is on fun -- not performance.

Trend #4 – Women’s golf clothes are more beautiful than ever.  Watch for ruffles, lace and matching patterned tops and bottoms. My favorite is the new PUMA line for women.  PUMA moved its women's clothing design division from the east coast to the west coast -- and what a difference.  Look for PUMA's tights with matching skorts,  News:  they have them as of May 2016/ beautiful sleeve detail on women's shirts and skirts and bottoms in same pattern offering the slimness and style of golf dresses (without the "dress" part).

Trend #5 – Women’s traditional golf attire is incorporating fitness attire. It's not only fitness fabrics but a serious introduction of tights with skorts.  The U.S. Solheim Cup team with its stars and stripes tights was the tipping point. Smart golf facilities will have to rethink their women’s “dress-codes”.   [News! Did you watch the KPMG PGA Championship in Seattle, WA June 9-12 and did you see how many golfers were wearing tights (or leggings)?  The weather was cool and many golfers chose tights -- which now are "golf attire" and sold in many golf shops.  Adidas just released in late February its designs for US Olympic teams and guess what?.... there is a ladies sleeve-less shirt with no collar. That is non-traditional attire... just as I predicted... and on the world stage.J  More News:  I just bought a PUMA skort with attached tights -- this is golf attire and comforms to the LPGA Tour Dress Code.  IF ONLY OUR GOLF COURSES LET US (REGULAR GOLFERS!) WEAR WHAT THE PROFESSIONAL WOMEN GOLFERS WEAR, IT WOULD BE A MOVE IN THE RIGHT DIRECTION!!  

Trend #6 – Women in business are more strongly promoting women’s golf as a success strategy. And outstanding Center Stage Panel confirming that more women are using more golf as part of their business strategy.  Watch for the KPMG Women's PGA Championship, June 6-12 with a centerstage Women's Forum for women business leaders.  

Trend #7 – More global golf travel.   Booths from Ireland, Mexico and Turkey to name a few and great luxurious vans for group-travel.  I'm keeping my golf suitcase and clubs packed.  


STAY UP TO DATE ON WOMENS GOLF WITH FREE NEWSLETTERS:

For a good update on womens golf (published every few weeks), sign up for the free Newsletter on www.womensgolf.com which includes original material written just for the Newsletter.  It includes my "Notes from Nancy" -- a short op-ed paragraph or two about something of interest to female golfers.   The next womensgolf.com newsletter in early February will include my Notes from the PGA Merchandise Show in Orlando Florida and what I think are the products and trends in women's golf.  Womensgolf.com is the most read on-line golf magazine for women with an excellent and varied group of contributors covering a broad range of topics for and about women and girls interested in golf.    

Another free newsletter that comes out weekly is available on www.golfforher.com a website developed by the Women's Committee of the World Golf Founation (of which I am a member).   The Newsletter provides a selection of recent popular articles from the site.  The site is organized for golfers of different skills and interets such as a "New to Golf" section. 

And another newsletter I like is published by the Ladies European Tour (LET) see:  www.ladieseuropeantour.com  

The Rolex Rankings which are key to who plays in the Olympics, gather placement statistics from many different women's tours... including those in Europe organized by the LET and those in Asia.  Many women golfers play on several different Tours if their schedules permit.


As founder and President of Berkley Golf Consulting over fifteeen years ago, I am a recognized expert in the history-- and future growth -- of women's and girls' golf in the U.S.  As the LPGA has extended its global reach along with other global women's golf tours such as the Ladies European tour (the LET) and with the growth of women's golf in Japan, Korea, China and Australia -- women's golf is now a worldwide sport. The timing is perfect for the Olympic Games in Rio in 2016 and the historic return of golf to the competitions.  Follow my observations "In My Opinion" on Notes from Nancy on www.womensgolf.com -- a website with a world-wide audience and a monthly newsletter.

My mission as an advocate of women's golf is simple: To increase the number of women and girls who play and enjoy golf!   Current 2015 statistics indicate that about one-third of all new golfers in the U.S. are women.  The challenge is to keep them playing golf.  In an industry where in the United States 99% of the "gatekeepers" to courses are male PGA Golf Professionals, there are many challenges.  Berkley Golf Consulting.com (also www.nancyberkley.com)  is both an informational resource with personal editorial comments.  I have always maintained an honest and independent voice about women's golf.   

My services include writing about golf for women golfers and junior girls AND consulting and advising golf industry associations, facility professionals, golf course management companies about how to grow the game at their own facilities.  I offer educational programs to women golfers as well as to PGA of America professionals.   I am a member of the Womens Committee of the World Golf Foundation and participated in establishing and reporting on www.golfforher.com -- a website for women golfers that is well-organized by topics and offers a weekly newsletter. 

My expertise is based on decades of playing golf recreationally beginning in college and during my years as a lawyer and marketing executive.  With fifteen years of additional research about women's golf and more recently junior-girl golfers, I am a committed advocate to growing women's golf both as players and also as fans.  

My experiences on golf club boards and committees along with participation in industry organizations provides me with a unique understanding of the barriers women may sometimes feel and experience. 

I know that these barriers can be overcome by understanding why women want to play golf. why they should play golf  and what a facility needs to do to keep them playing golf.  For specific information about my background and qualificatios, ABOUT NANCY_CV


 TIMELINE OF THE HISTORY OF WOMEN'S GOLF FROM 1552 TO THE PRESENT 

SINCE MARY QUEEN OF SCOTS REPORTEDLY INTRODUCED THE GAME IN 1552  - TO THE RECENT HISTORY-MAKING HOLE-IN-ONE BY HA NA JANG OF SOUTH KOREA ON A 218 YARD PAR-4 HOLE IN THE INNAUGURAL 2016 SEASON OF THE LPGA AT THE PURE SILK BAHAMAS CLASSIC...

CLICK ON "HISTORY TIMELINE" ON THE BAR AT LEFT.



Epilogue to the 2015 LPGA Season.  I was at the CME Group Tour Championship in Naples, Florida, November 19-22, 2015.  The stakes were high in this season-long competition.  And the winners were:

$1 MILLION DOLLARS TO 17-YEAR OLD LYDIA KO (New Zealand) FOR WINNING THE "RACE TO THE CME GLOBE.   $500,000 TO 38 YEAR-OLD CRISTIE KERR (U.S.) FOR WINNING THE CME GROUP TOUR CHAMPIONSHIP. INBEE PARK OF SOUTH KOREA WON THE VARE TROPHY FOR LOWEST SCRORING AVERAGE. LYDIA KO ALSO WON THE ROLEX PLAYER OF THE YEAR.  

MY ARTICLE  ABOUT THE LPGA - CME GROUP - GRAND FINALE TOURNAMENT IS PUBLISHED ON  www.womensgolf.com 

Out of the field of 72 players in CME Group Tour Championship, 24 players were from the U.S. But that number does not reflect those who reside outside the U.S. but very likely went to a U.S. college or university and maintain homes in the U.S.  The next country most represented in the CME Group finale is Korea with 17 players.  Women's golf is global.   This summer the Rio Olympics will include golf competitions for the first time in a century.

See www.womensgolf.com.  The publishers are very experienced with social media -- lots of followers on Twitter and Facebook -- and they have an excellent sense of what women golfers want to read about. The topics are those not found on other websites.  And, the formats are easily read on ipads and small mobile devices. Most important for me, is that they welcome my opinions about women's golf news and my "op-ed" articles.  After decades of playing golf and writing about it, I have lots of experience and opinions to share.  I am in good company with contributing writers Deb Vangelow and Karen Palacios Jensen (both members of the LPGA Teaching Division).  

SEE THESE OTHER RECENT ARTICLES on www.womensgolf.com

"ADVICE FOR WOMEN PLAYING BUSINESS GOLF"    My article gives key advice on topics women may not have thought about when playing "business-golf."  And, I explain why you don't have to be an expert golfer to play with clients and colleagues.  

"MATCH PLAY OR STROKE PLAY - WHICH DO YOU LIKE?

"ALMOST EVERYTHING THING YOU NEED TO KNOW ABOUT THE SOLHEIM CUP" 

"MY CONVERSATION WITH LPGA COMMISSIONER MIKE WHAN"  IN OUR 90-MINUTE INTERVIEW WE TALKED ABOUT HIS STRATEGY FOR THE LPGA, HIS ROLE AS A LEADER AND WHAT HE SEES IN THE LPGA'S FUTURE.  HIS ANSWER TO MY "BLANK-CHECK" QUESTION MAY SURPRISE YOU.  See www.womensgolf.com or link: https://www.womensgolf.com/mike-whan-nancy-berkley/

"DO YOU HAVE TO BE YOUNG TO PLAY GOLF?"

Want to know more about what women golfers made (and are making) history?

SEE "HISTORY TIMELINE" (ON SIDE BAR) FOR NEW ADDITION TO THE HISTORY OF WOMEN'S GOLF -- LYDIA KO, AGE 18 BECOMES THE YOUNGEST WOMAN TO WIN AN LPGA MAJOR ON SEPTEMBER 13, 2015 AT THE EVIAN CHAMPIONSHIP, EVIAN, FRANCE.  AND TEAM USA WON THE 2015 SOLHEIM CUP (AFTER LOSING IT TO TEAM EUROPE IN 2013 AND 2011.)
 


 

 NOTE:  YOU MAY HAVE BEEN FORWARDED DIRECTLY TO THIS PAGE FROM www.cybergolf.com/womensgolf or to an article Iwrote about a particular subject for Cybergolf. I have written over 130 articles for and about womens golf that have appeared on the "womens golf" section of Cybergolf.com,a prominent builder of websites for golf facilities.  

THE CYBERGOLF ARTICLES ARE STILL AVAILABLE FROM ME:  The list of articles is on he "CYBERGOLF ARTICLES" tab (on left side of this HOME page).  Use a "search" for a particular topic among the entire list of articles -- for example, search "

Most Recently see (July 31, 2015):  "How Time Flies - A Decade of Reflections on Women's Golf" 

Cybergolf is no longer publishing articles, but I have the copyright on all the articles that were published. Contact me directly if you are interested.


MANY VISITORS COME TO THIS SITE LOOKING FOR NUMBERS .. ABOUT WOMEN GOLFERS... WOMEN'S GOLF SCORES... AGES OF WOMEN GOLFERS AND HANDICAP INFORMATION.  THAT INFORMATION IS LOCATED IN THE "HOW MANY GOLFERS" TAB.  

BUT HERE ARE SOME ANSWERS TO FREQUENT QUERIES -- ABOUT THE NUMBERS:

What is the average score of women golfers?  Let's look first at the USGA Handicap System scores.  The average official handicap of women golfers who report on the GHIN system is 26.  The median handicap is just about the same.  But that number can be misleading because many women do not report their handicap on the GHIN system.  Many golf facilities use state golf organizations for registering handicaps.  State systems or other "club-systems" still use the official USGA Handicap Index formula but just aren't included in the average. A bigger issue is that not ALL women even maintain "official" handicaps.  My guess is that probably one-third of the women golfers in the U.S. do not keep handicaps and that those women probably do not play competitively or all that often and have higher scores.  If ALL women golfers in the U.S. posted their scores, my estimate is that 50% of all women golfers would score over 100 on most golf courses.  

How many rounds of golf does the "average" woman play.  The reported average is usually around 18-20.  But the statistics for rounds used in computing the "average" does not include play at Par 3 courses or Executive coures.  And "average" is misleading. The most recent figures from the National Golf Foundation report that women between the ages of 18-34 play about 11 rounds per year.  In contrast, women 65 and older play an "average' number of 45 rounds per year.   It is very difficult to talk "averages." A more meaningful statistic is that about one-half of all women golfers in the U.S. play six or less rounds a year.  So in answer to "How many rounds do women golfers play?"  My answer is:  "NOT ENOUGH!"  Only 20% of golfers in the U.S. are female.  Compare that to Germany with 39% female golfers or the Netherlands and Sweden where 33% of all golfers are women.
 

                                             WHAT IS THE BEST GOLF RESORT FOR WOMEN IN THE U.S?  

Your problem is solved.  See the list of the top full-service resorts with women-friendly golf courses.  Check out www.gottagogolf.comJune magazine issue and a list of ten resorts plus a "wild-card" pick.  The nomination committee was composed of women leaders in the golf industry -- enjoyed being part of this group that really knows what women like.
  


Is There a Dress Code on the LPGA Tour?

Do you wonder whether there is a dress code for women golfers on the LPGA Tour?  Yes, indeed there is. It's very "short" -- that's a pun.  There are no restrictions on length of skirts, skorts or shorts!!  No requirements about collars on shirts. But "fitness attire" is not permitted.  Hmmm.... maybe golf facilities should think about loosening up their dress codes.   What do you think?  Tweet your thoughts to @nancyberkley or @womensonlygolf 
 


Women's Golf turns to fitness and fashion.  

In the 2015 U.S. Women's Open in Lancaster, Pennsylvania, Michelle Wie wore a NIKE sleeveless v-neck top -- attire not permitted at many golf clubs in the U.S.  (women's tops must have sleeves OR a collar).  But let's watch the Ricoh Women's British Open July 27 to August 2 in London England.  European dress codes for women are much more "relaxed than in the U.S.  Let's see whathe women of the Ladies Euroepean Tour (theLET) are wearing?

Almost old news:  What did you think of Lexi Thompson on the cover of the May 2015 "Fitness" issue of Golf Digest magazine that features Lexi bare-breasted with just a towel wrapped around her neck to suggest at least some decency?  Sex sells more sex, but it won't sell golf rounds.    Compare her 2015 cover on Golf Digest with Lexi as a 12-year old on the cover of Golfer Girl Magainze (see www.golfergirlmagaziine.com) for archives of theGolferGirlMagazine.


THE NUMBER OF WOMEN (AND GIRLS) PLAYING GOLF IN THE UNITED STATES.

HOW MANY WOMEN GOLFERS ARE THERE IN THE U.S.?

ARE WOMEN GOLFERS IN THE U.S.INCREASING OR DECREASING... GROWING OR DECLINING? The question asked most often on this website.

NEWS FOR YEAR-ENDING 2014: THE NATIONAL GOLF FOUNDATION RELEASED SUMMARY PARTICIPATION DATA FOR 2014.

It will not have data for year-ending 2015 until the summer of 2016. The bottom line is that the number of women and junior golfers appears to have increased.  The survey reports on persons who play at least one round of golf during the past 12-months.  That is really a minimum number of rounds; so, don't get too excited about the statistics below.   In fact, the majority of women golfers play less than 3 rounds a year.

 

NUMBER OF GOLFERS IN THE U.S. AS OF YEAR-ENDING 2014 WHO REPORT PLAYING AT LEAST ONE ROUND OF GOLF

SOURCE:  NATIONAL GOLF FOUNDATION, JUPITER, FLORIDA

 

all

numbers in     millions    

   

 

 1998   

 

 1999

  

2000

 

2001

 

2002

   

2003

   

2004

   

2005

   

2006

   

2007

 

 

2008 

 

           

 

2009 

           

 

2010

 

      

 

2011     

 

 

2012

 

 

2013

 

 

2014

2015

Adult

Female 18+

4.7

4.4

4.9

6.3

5.6

6.4

6.1

6.3

6.5

6.0

5.2

 

  4.8

 

4.7

 

  5.1

 

  4.4

 

 4.5

*est

 

4.7

Adult

Male 18+

18.4

18.9

20.9

20.2

20.4

20.6

19.7

19.8

19.7

20.1

20.5

  

 19.6

 

18.2

 

 

18.2

 

18.2

 

17.2

 

*

15.8

Total Adults

23.1

23.3

25.8

26.5

26

27

25.8

26.1

26.2

26.1

25.7

  24.4

23.6

   23.3

 22.6

21.7

21.5*

 

 

 

 

 

Girls 6-17

0.5

0.4

0.4

0.6

0.7

0.7

0.8

0.7

0.6

0.7

0.6

0.6

0.6

  0.5

 0.6

 0.8

*1.0

Boys 6-17

2.6

2.4

2.5

2.8

3.2

2.9

3.4

3.2

3.0

2.8

2.3

2.1

1.9

  1.8

 2.0

 2.2

*2.2

Total Juniors

3.1

2.8

2.9

3.4

3.9

3.6

4.2

3.9

3.6

3.5

2.9

2.7

2.5

  2.4

 2.7

 3.0

*3.2

 

 

 

 

 

 

26.1

26.1

29

29.8

29.9

30.6

29.8

30.0

29.8

29.5

28.6

27.1

26.2

 25.7

 25.3

24.7

24.7

 

 

the National Golf Foundation always cautions about drawing too many conclusions from small increases or decreases 

in the numbers because could result from sampling errors.

BUT HERE IS MY CONCLUSION (UNTIL FURTHER NUMBERS ARE RELEASED)  

THE NUMBER OF WOMEN AND GIRLS PLAYING GOLF IN THE U.S. IS INCREASING.  

WHY?  STAY TUNED.  ANALYSIS WILL FOLLOW UPON NGF RELEASE OF ANNUAL 2014 PARTICIPATION REPORT.

For a good summary of the what women can do to increase participation, see my article "Advice to Women Golfers" in the Articles Tab on this website.

Looking at the bigger picture:  the number of women golfers IN THE WORLD is probably increasing.  The LPGA -- especially the LPGA Tour -- is now a uniquely global tour. It is attracting women golfers and fans particularly in Korea, Thailand, Japan along with Spain, Norway and Sweden, where women's golf has always been strong.  

 

FROM MANELE BAY, LANAI, HAWAII...December 2015

Nancy Berkley and Director of Golf, Scott Ashworth, give a THUMBS UP! for the Manele Bay golf course on the Hawaiin island of Lanai a short distance from its neighbor island of Maui.  Manele Bay is a one of Jack Nicklaus' "signature" courses featured in the new book "A Golden Eighteen" by Roger Schiffman that highlights Nicklaus' favorite designs.   The Manele Bay course is a part of the Four Season Resort Lana'i.  Expect more grandeur as the entire island was recently purchased by Larry Ellison, retired CEO of Oracle.  The island also has an upper course that floats in the clouds which is currently undergoing  restoration planning by Nicklaus.  The Manele Bay course was built by Jack as a challenge for good male golfers, but the red tees -- and some white tees -- make the course very playable for women golfers of all skill levels. More to follow in a future article on www.cybergolf.com/womensgolf about why women will enjoy this beautiful golf challenge and experience.


SUZY WHALEY MADE HISTORY AS FIRST FEMALE OFFICER OF PGA OF AMERICA BOARD OF DIRECTORS.   Suzy Whaley was elected November 22, 2014 to the position of Secretary of the PGA of America Board of Directors, making her the first female officer of The PGA in its almost 100 year history.  See my article:  "It's About Time for Whaley" at www.cybergolf.com/womensgolf.

And Suzy Whaley's new position on the PGA Board makes it to my History of Women's Golf Timeline (click "HISTORY TIMELINE" tab on left side of page.)  Suzy's election followed closely the Shakepup on the PGA of America board... read on.



NANCY BERKLEY ADDRESSED OVER 400 MEMBERS OF THE PGA CAROLINA SECTION

AT ITS ANNUAL CONFERENCE:  FEBRUARY 17, 2014, IN GREENSBORO, NC. 

MESSAGE:  THE PGA OF AMERICA HOLDS THE KEY FOR GROWING THE GAME IN THE U.S. ESPECIALLY FOR WOMEN GOLFERS.  A COPY OF THE PRESENTATION CAN BE FOUND ON THE "CPGA" TAB.
 


 

GENDER DISCRIMINATION -- Is it holding back women from the game?
Are women treated fairly and legally on the golf course?  A warning to private clubs that they must stay "private" under state law in order to maintain gender-based tee times and events. 


Gender Discrimination is in the news again.. and it's not about Augusta. Recently, a husband and wife jointly sued the Plainfield Country Club in New Jersey because prime tee times were not open to both men and women.   A major issue will be whether the Plainfield Country Club which considers itself a "private club" and a recognized PGA Tour venue is in fact a private club.  The plaintiffs argue that because Plainfield holds major televised tournaments  and because they have one nine-hole course open to the public, they are a public club and subject to the anti-discrimination laws of New Jersey.  That would require that there be no gender-based tee times. Would it still be okay to have women and men's tee times during the week?  Could there be special group golf lessons and clinics just for women?  This is a case to watch.  

The UnitedStates Golf Association (USGA) conducts both the US Open and the US Women's Open.  Historically, although the US Open appears to be open to women as well as men, I decided to check it out.  A female has never qualified or tried to qualify for the U.S.Open.  That made me ask:  Is the Open really "open" to female golfers??  See my article about gender discrimination and gender opportunity.The dilemma of providing an environment where women are encouraged to learn and play the game without feeling intimidated is at the core of the dilemma.  See:  www.cybergolf.com/womensgolf for my my June 5, 2013 article titled:  "Gender Discrimination in Golf - Heads Up."
 

 
DO YOU WISH THERE WAS A "OLD-FASHIONED" 
MAGAZINE JUST ABOUT WOMEN GOLFERS AND WHAT THEY ARE DOING?  FORGET IT!  
 
THE BEST WAY TO KEEP UP WITH THE NEWS IS REGISTERING FOR A FREE EMAIL WEEKLY NEWSLETTER 
 
REGISTER FOR THE FREE
-- LPGA WEEKLY E-NEWSLETTER.  Go to the  www.lpga.com website to register.
--"GOLFFORHER.COM" WEEKLY NEWSLETTER.  Go to the www.golforherwebsite.com and register for newsletter.
     --"WOMENSGOLF.COM.  Not just the news but the views as well in this rapidly growing resource for women golfers.

FOR GIRLS GOLF, SEE LPGA-USGA GIRLS GOLF PROGRAM on the www.lpga.com page and register for Girls Newsletter (it's great and girls love it.)
Advice to Adults Taking Kids to Golf Tournaments:  Observations of the U.S. Open at the Olympic Club. It's about Youth and the Future of the Game.

Click www.cybergolf.com/womensgolf   Here's the photo of me with my two grandsons, Coby and Alex at the Open.  We spent about four hours there (including lunch) -- that's about the limit for a 9 year-old and 7 year-old.  But we saw and experienced five essential events at the Open that will keep the boys coming back to the game and to tournaments.  A reminder that at most golf tournaments, children and juniors under the age of 17 are admitted free when accompanied by an adult ticket-holder is accompanied by an adult.
WEBSITE RE-DESIGN..
 
THE FOLLOWING ARTICLES NOW APPEAR ON THE "CYBERGOLF ARTICLES" TAB ON LEFT BAR:
 
DO YOU UNDERSTAND THE PENALTIES FOR SLOW PLAY IN THE LPGA, PGA AND USGA TOURNAMENTS?  TAKE MY SIMPLE TRUE/FALSE TEST.  Then you will understand what happened in the semi-final match of the LPGA Sybase Championship on May 20, 2012 between Morgan Pressel and Azahara Munoz.FALLOUT FROM THE MASTERS.
 

 
WOMEN'S GOLF & BREAST CANCER - WHAT CHARITY TO SPONSOR?  Lots more choices!

It's that time of year when courses in the South begin their plans for next seasoon and courses in the North start the season.  Sure to be a topic is the "charity" tournament that many women's associations at clubs sponsor in support of breast cancer research and treatment.  The announcement by the Susan G. Komen Foundation regarding its support of Planned Parenthood's breast cancer detection programs made some courses rethink their designated charity.  The fallout is that women are considering charities other than the Komen Foundation for their breast cancer charity golf tournaments.  The above article and an earlier article ("More Choices for the Cure") are both on cybergolf.com/womensgolf  and offer a broad survey of charities aimed at funding breast cancer research, detection, treatment, and providing educational information.    The LPGA led the way in 1992 when it became the first professional golf association to officially sponsor a charity -- the Susan G. Komen Foundation.  I have no doubt that women golfers will continue to follow the lead of the LPGA and support organizations and charities who seek the cause, treatment and cure of breast cancer.


 HOW TO HANDICAP A 12-HOLE TOURNAMENT WHEN PLAYERS ARE PLAYING DIFFERENT HOLES?

Try a 12-hole round?   It's trendy and is currently being promoted by Jack Nicklaus.  But what if players are playing a different set of 12 holes?  How can that be a single tournament?   The question:  How can you handicap a 12-hole tournament?  See my article onwww.cybergolf.com/womensgolf




"TEE-IT FORWARD" -- MAKING GOLF EASIER AND MORE FUN IN LESS TIME -- WILL IT HELP??? 

CHANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS.  THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE.  THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS.  BUT IT WILL FORCE COURSES TO ASK:  ARE MY FORWARD TEES FORWARD ENOUGH?  SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf. 

And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) .  One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals.  Bravo! and Brava!   Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America:  "The Future of the PGA is Liz"

The GET GOLF READY program offered by many courses features learning the game in five affordable lessons.  The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America.  see www.playgolfamerica.com for more information.

CHANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS.  THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE.  THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS.  BUT IT WILL FORCE COURSES TO ASK:  ARE MY FORWARD TEES FORWARD ENOUGH?  SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf. 

And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) .  One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals.  Bravo! and Brava!   Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America:  "The Future of the PGA is Liz"

The GET GOLF READY program offered by many courses features learning the game in five affordable lessons.  The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America.  see www.playgolfamerica.com for more information.

SHOULD COURSES BE SHORTER FOR WOMEN GOLFERS?  Arthur D. Little and his wife Jann Lemming think so!!
SEE THE 2015- RECENTLY RELEASED PGA REPORT OF THE ARTHUR D. LITTLE STUDY ON  www.golfforher.com 

See ARTHUR AND JANN'S STUDIES ON www.golfwithwomen.com.  The website promotes women's golf and is published by two experts:  Arthur Little and his wife Jann Lemming who used their own golf course to validate their theories.  Prominent among their suggestions is making the forward tees much much shorter.  They site the new 4200 yard set of tees at the Old MacDonald course at Bandon Dunes. 

I have been playing many courses this past summer in Colorado and Utah from the shortest tees and trying to decide whether tee length itself is what makes a course "women friendly".   They site the new 4200 yard set of tees at the Old MacDonald course at Bandon Dunes.   My initial conclusion is "yes" but there are a lot of ts.  In order to understand how tee length affects enjoyment of the game, women must understand the "slope" and "rating" of courses.   The Little's new website also will highlight "best practices" for growing women's golf.  The problem is that these best practices have been known for over two decades -- since Nancy Oliver founded the Executive Women's Golf Association in 1990.    The PGA of America also promotes best practices ideas and lists for its members on the members' site.  (Click my "Best Practice" tab which I modestly think is one of the best sources for best practices.)  It's not "best practices" that we need; we need the "best" golf professionals who are the gate-keepers at every course women play at.  FOR STARTERS:  EVERY GOLF COURSE SHOULD HAVE A VERY VISIBLE 50-YARD MARKER

BERKLEY TRAVEL:

TAKE A GOLF VACATION TO...
A NEW GOLF DESTINATION: :  Southwest Tuscany -- the Maremma region
See my  website  www.golfergirlcareers.com which includes the five interviews I did for Golfer Girl Magazine with women who played golf as a junior and how golf shaped their profession, jobs, career and life.  Any parent who wonders why their daughter should learn to play golf, will enjoy reading these interviews.  The interview with Jane Broderick  is also on golfergirlcareers.com.

Sad but true, Golfer Girl Magazine will no longer be published.  See the website http://www.golfergirlmagazine/ .com which will remain on online and will archive former issues.  All of the back issues are on line and girls and their parents will enjoy reading all the fun articles.   I was proud to be chairman of the Advisory Board and to worked withe the Hooton family for the past several years.  (More will follow about how Libby, Courtney and Chloe Belle are doing).

 www.golfergirlcareers.com  CAREERS IN THE GOLF INDUSTRY FOR JUNIOR GIRLS.    Every issue contained a "Careers in Golf" interview where I interview a woman who played golf seriusly as a junior and now uses golf in some other career -- other than golf professional or tour player. The first interview I did featured a landscape architect. Then came  a golf clothes designer, a golf magazine editor and this latest issue contains an interview with Eunice Cho, the founder of Bonjoc Ball Markers.   The most recent issue featured a golf course superintendnent who began her career as a tournament golfer -- but then had to take a detour because of a back injury.  My interest in careers in the golf industry goes back a long way.  I wrote the book "An Insider's Guide to Carreers in the Golf Industry" almost a decade ago for the National Golf Foundation.  It still is a classic and portions will be adopted and adapted for a revised www.junior links website to be published this spring.
 


$$$  It's not a mystery:  Seven Simple Rules:  How to Advertise to Women? $$$

Rule 1:  Include a photo or drawing of a female golfer.   A picture is worth a thousand words.

Rule 2:  Use the word “women” as many times as possible.  Many times women think a program is just for men.

Rule 3:  Include beginning and ending time of the program.  Women are busy and they must know the schedule!

Rule 4:  Make it clear what skill level is required.   Especially include beginner golfers.  Women think they are "beginners" forever.

Rule 5:  Convey a “social” and “fun” experience.  Yes, some women golfers like competetion, but most don't.

Rule 6:  Provide free rental equipment if you are starting a program for beginners. 

Rule 7:  Offer value. 


Remember:  You can use the Free Help Line to ask Nancy a question about your advertising




BEST PRACTICS TO ATTRACT AND RETAIN WOMEN GOLFERS
Want to know what makes a golf course "Women-Friendly?  See
BEST PRACTICES tab on side bar and an easy to use check list.


 

CALL TO ACTION FOR WOMEN GOLFERS: GET INVOLVED.  It's that time of year, whether north, south, east west when another "season" of women's golf begins at most golf clubs.  This is your chance to get involved and make your opinions known.  I get quite a few "Dear Nancy" emails that complain that their golf professionals are just not interested in increasing the number of women golfers.  Don't tolerate it. There are only a handful of courses in the entire country that are so financially secure that they do not have to worry about more rounds and lessons.... and your course is probably not one of them.  My advice is to form a small group of about three women that other women respect and take your grievances "higher."    Yes, go over the head of the golf pro to the manager of club president.  If you don't have a women's golf group helping plan tournaments, this is the year to start one - officially or unofficially.  Read my article "Advice to Women Golfers"  (find it on the side bar under "Articles.")   And also look at the

"Best Practice List" and share it with your golf professional and other women golfers.  

 

"Nancy, thank you for your wonderful presentation.  I only wished my entire golf shop staff had been there to hear you."
-- Jeff Hoag, Owner/Manager, Scott Lake Country Club, Comstock Park, MI  (from Michigan Golf Course Owners Annual Conference) 

To purchase Nancy's book:  Women Welcome Here! A Guide to Growing Women's Golf, from the National Golf Foundation ($50), click  http://secure.ngf.org/cgi/catalogsearchdetail.asp?ITEMNUMBER=99GCM14&CategoryIDword=women



THIS WEBSITE IS ALWAYS BEING UPDATED, AND YOUR SUGGESTIONS ARE ALWAYS WELCOME.  IT IS A COMPREHENTISVE WEBSITE THAT WILL HELP YOU UNDERSTAND HOW TO REACH THE WOMEN'S GOLF MARKET.  

Although most writers and observers are concerned with "who" makes the team, my concern is "how" the Captains create the emotional foundation that inspires a team to perform at their their very best.... when only the very best performances win.   Watch for my coverage and analysis.  (see my Cybergolf Articles on "Why Team USA Lost the Solheim Cup" (in 2013) and my article about why the U.S. men's team lost the Ryder Cup in 2014.   

Nancy - Consulting services for female golfers and golf resorts.