More Women and Girls Playing More Golf
Berkley Golf Consulting
Nancy Berkley, President

MY MISSION:  More Women and Girls Playing More Golf 

 

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BE HEALTHY, BE HAPPY, LIVE LONGER, PLAY GOLF™ 

Did you know that studies have shown that women who play golf do live longer? Think about it:  Golf is a mind-body exercise (the best kind) as well as providing  the physical exercise of walking even when using  a cart.  In my view (still waiting for a scientific study to prove it) golf helps women maintain balance, flexibility and posture.  Need proof:  Look at the women playing golf!


 

Founder

MY SERVICES.  As founder and President of Berkley Golf Consulting, I am a primary resource about women's and girls' golf in the U.S. with a growing interest in women's golf worldwide.  My mission is simple: To increase the number of women and girls who play golf by speaking at golf conferences and educational programs and by writing articles of interest to women.  I serve on many industry-wide associations with similar goals.  

Berkley Golf Consulting is a "how-to" resource about how to grow the number of female golfers. That includes how to attract women and junior girls to the game and how to retain and encourage them to continue to enjoy and play more golf.  I write about current topics regarding women's golf for the women's golf section of www.cybergolf.com/womensgolf as well as this website.  

Based on my ongoing research, I provide  consulting services and assistance to golf facility professionals, golf industry associations, golf course management companies as well as women golfers with questions about how to grow the game at their own club or bring a brand new product to market.  I offer educational seminars to both golf professonals and to women golfers and have advised future business owners and entrepreneurs venturing into the golf industry.  

My expertise is based on decades of playing golf recreationally beginning in college and during my years as a lawyer and marketing executive while also raising three children.  With fifteen years of additional research about women's golf and more recently junior-girl golfers, I am a committed advocate to growing women's golf both as players and also as fans.   My experiences as a golfer, on golf course boards and committees along with participation in industry organizations and research for publications has provided me with a unique understanding of the barriers women may sometimes feel and experience.  I firmly believe that these barriers can be overcome by understanding why women want to play golf. why they should play golf  and what a facility needs to do to keep them in the game.  For specific background click the left tap ABOUT NANCY_CV

   

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10/24/14 -- THE TED BISHOP IMPEACHMENT -- More fallout from the Ryder Cup:  On Friday October 24, 2014, President Ted Bishop of the PGA of America was forced to resign as PGA President after he was impeaced by a vote of  PGA Board of Directors.   What did Bishop do wrong?  He used a stereotypical description of a female in a tweet and on Facebook -- calling Ian Poulter a "lil girl" and "sqealing like a little girl during recess" after reading Poulters new book which criticized Nick Faldo and Tom Watson.   Many may think "lil girl" is a pretty harmless statement, but I don't.  A generalization, for example: "MOST Little girls whine more than little boys" always leaves room for exceptions.  (My daughter is one of those exceptions.)   In fact, generalization often begin with the stated or implied words such as "most" or "many" or conversly "few" or "not many."  But, when a generalization suggests it applies to all in a class -- as did Bishop's comments, it moves to the nature of a "stereotype."   And stereotypes don't allow for exceptions -- especially those based on gender and race -- lead to out-right discrimination.  So Mr. Bishop used a negative stereotype for little girls that reinforced what many have always thought:  The U.S. golf industry professionals discriminate against female golfers.   Bishop just can't do that in his role as leader of the largest organization of golf professionals in the United States.  His statement allows members of the golf industry -- his PGA male pros -- to continue to discriminate against women.  As a golfer of many decades, I have seen desicrimination against women in all its ugly forms. I remember the movie "Network" in 1976 -- the same year Bishop graduated college.  Let me repeat its famous line:  "I'm mad as hell and I'm just not going to take it anymore."  That's how female golfers should feel if any way they feel discriminated against in the wonderful game of golf.  

 

Sunday, 9/28/2014 -- see  www.cybergolf.com/womensgolf  MY VIEW:  WHAT WENT WRONG AT THE 2014 RYDER CUP? It's just a few hours since the Europeans walked off with the Ryder Cup and the blame for the U.S. team's failure appears to be falling on the team captain, Tom Watson.  Is that correct?  Well, I have never led a Ryder Cup team, but I do know what makes a "team" a "team" -- rather than just a committee of members.   A real team is defined as a group with "mutual goals" and "mutual accountability."  A team's members share the mission and share the results -- it's a communication and leadership process.  What Watson appeared to be was not a team captain but a committee chairman.  Based on early reports from players, they were not involved in determining the pairings; there was no discussion.  It is impossible to have a sense of mutual accountability -- which fires us all up -- if there is no talking, no sharing of goals, concerns, etc.  So let's not blame Watson for being a poor Captain.  Let's say that he is "old school" -- "corporate-school" -- and this was not a time for a corporate chairman.  We needed a team leader.  For the best analysis of teams, read "The Wisdom of Teams - Creating the High-Performance Organization" written by Harvard Business School professors:  Jon R. Katzenbach and Douglas K. Smith.  -- Nancy

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TRAVELING TO LAKE TAHOE?

SUMMER IS NOT OVER YET IN LAKE TAHOE.  THE GOLF COURSES ARE OPEN UNTIL ABOUT MID OCTOBER.  IN NEARBY TRUCKEE, FOR A VERY GOOD WOMEN-FRIENDLY COURSE, CHECK OUT THE GOLF CLUB AT GRAY'S CROSSING DESIGNED BY PETER JACOBSON AND JIM HARDY IN 2007.  THE FORWARD TEES ARE 5349 YARDS AND THE FAIRWAY BUNKERS ADD MANAGEABLE INTEREST RATHER THAN DEPRESSING HAZARDS.  LAY-UPS ARE PROBABLY NEEDED ON JUST A COUPLE OF HOLES (17 AND 18) TO ENABLE SAFE SHOTS TO THE GREEN.  THE ARCHITECTS MADE A RATHER FLAT VALLEY INTO AN INTERESTING AND VERY ENJOYABLE COURSE.  KUDOS TO THE GOLF PROFESSIONALS WHO HAVE INCLUDED SLOPE AND RATINGS FOR WOMEN FOR BOTH THE WHITE AND RED/FORWARD TEES ON THE SCORE CARD.  EXCEPT FOR A FEW HOLES WITH LONG CARRIES OFF THE TEE, MANY WOMEN GOLFERS WILL ENJOY TESTING THEMSELVES ON THE WHITE TEES  -- JUST REQUIRES A LONGER APPROACH SHOT TO THE GREEN FOR BOGEY GOLFERS.  I PLAYED A COMBO OF RED AND WHITE TEES -- LOTS OF FUN.  THE COURSE IS IN EXCELLENT CONDITION!

OLD GREENWOOD IS A SISTER COURSE (SAME OWNERS) AND JUST A FEW MILES FROM GRAYS CROSSING IN TRUCKEE.  THE COURSE WAS DESIGNED BY JACK NICKLAUS IN 2004 AND IS CLASSIC NICKLAUS OF THAT PERIOD.  THE FORWARD TEES ARE 5419 YARDS BUT PLAY MUCH HARDER PRIMARILY BECAUSE THE GREENS ARE GUARDED BY STEEP NICKLAUS BUNKERS WITH SOFT FLUFFY SAND.   THE FAIRWAYS ALSO ARE DOTTED WITH BUNKERS WHICH MAKES FOR A VERY SLOW ROUND OF GOLF.  WHEN THE COURSE IS BUSY, EIGHTEEN HOLES CAN TAKE ALMOST FIVE HOURS.  THERE IS ONLY ONE SET OF TEES THAT MOST WOMEN WILL USE.  THE NEXT LONGER SET IS 6419 YARDS -- EVEN ON MY BEST DAY, THAT'S NOT FUN.

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WHAT WOMEN REALLY WANT IN FASHION AND SERVICE -- TEN IDEAS YOU HAVEN'T THOUGHT OF.  

Nancy Berkley took the Main Stage on August 20th at the 

PGA FASHION AND DEMO EXPERIENCE in Las Vegas, Nevada at the Venetian Hotel.  

Go to "Las Vegas" tab on bottom left -- to see what's new in women's fashions -- and her predictions.

 

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HOW MANY WOMEN GOLFERS ARE THERE?  THE MOST COMMON QUESTION I AM ASKED: ARE THE NUMBER OF WOMEN'S GOLFERS GROWING OR DECLINING?  THE NATIONAL GOLF FOUNDATION HAS JUST RELEASED THE NUMBERS FROM ITS 2013 SURVEY.  THERE ARE NOT MANY CHANGES, BUT WATCH FOR THE NEW SET OF NUMBERS... COMING SOON.

Based on information from the National Golf Foundation 2012 survey, the number of female golfers in the U.S. decreased slightly in 2012 over 2011.  Recent reports from the NGF suggests that the 2013 figures will not differ very much.  So the simple answer is:  Golf is not attracting as many participants in the U.S.  Female golfers ages 6 and older represent about 22% of golfers in the U.S.  We are still an important and vital segment in the golf industry especially because women make most of the decisions regarding how the other members of their families spend their time and money.  See article below on home page that charts the numbers of golfers in the U.S.

For a good summary of the what women can do to increase participation, see my article "Advice to Women Golfers" in the Articles Tab on this website.

But, the number of women golfers IN THE WORLD is probably increasing.  The LPGA -- especially the LPGA Tour -- is now a uniquely global tour. It is attracting women golfers and fans particularly in Korea, Thailand, Japan along with Spain, Norway and Sweden, where women's golf has always been strong.  

At the end of July, the LPGA Tour played the Tour's International Crown Tourament at Caves Valley Golf Club in Ownings Mills, Maryland  -- just outside Baltimore.  See my article:  "International Crown Ushers in a Brave New LPGA World."  

at cybergolf.com/womensgolf

 

ALSO NEWSWORTHY:  

THE LPGA, PGA, KPMG AND NBC ANNOUNCED THAT IN 2015, THE LPGA WEGMAN'S CHAMPIONSHIP WILL BE REBRANDED AS THE "KPMG PGA CHAMPIONSHIP". 
THIS IS AN HISTORIC COOPERATIVE MOVE THAT PUTS GOLF FIRST AND GENDER LAST.  FOLLOW MY ARTICLES ON www.cybergolf.com/womensgolf

IN 2015,GOLFERS  WILL HAVE TO ASK:  "IS IT THE WOMEN'S PGA CHAMPIONSHIP OR THE MEN'S?"  BRAVA! AND BRAVO!

TEN REASONS WHY I THINK THIS IS A GOOD MOVE.

1.      Any time two really big, major golf associations cooperate to grow women’s golf, it’s good.

2.      Any time two major golf associations do something innovative for women’s golf and label it a “celebration” of women’s golf (as Mike Whan did in today’s announcement), it’s good.

3.      Too often, LPGA Tour players “don’t get no respect.”  Or said differently, the women take a back seat to the men’s televised tournaments.    But now with the branding of The PGA of America and partnership with NBC and Golf Channel coverage, it will be in everyone’s best interest to draw an audience, show off women’s golf and attract more women to the game.

4.      The logo design and marketing for the KPMG Women’s PGA Championship should portray this major tournament as a partnership of both the LPGA and The PGA along with KPMG.  The LPGA logo and name should still be very visible.  Everyone wins.  (If the USGA could figure out one poster for the men’s and women’s 2014 U.S. Open Championships, the logo design for this tournament is a no-brainer.)

5.      With only about 2,000 female golf teaching professionals (about half from the PGA and half from the LPGA), female instructors will be given the opportunity to show their skills in this tournament venue through qualifying tournaments.  Yes, good female teachers can play good golf!  And we need more of them.  Sounds like a merger in the making of female teaching professionals from both the LPGA and the PGA.  Hmmm… let’s watch that unfold.

 6.      With increased sponsorship money coming from the PGA and from the new sponsor, KPMG, the prize money will draw viewers to the tournament and increase the quality of the playing field. Wow!  This may be the biggest purse in women’s golf… or the race is on to make it so.

 7.      NBC and the Golf Channel will show off their skills in making women’s golf fun and educational to watch.  They will apply all the good stuff they do for the Olympics.  LPGA golfers will be seen in prime weekend time on NBC – a long-time goal of Commissioner Mike Whan.

 8.      KPMG is a perfect sponsor.  Its accounting, tax, advisory and audit services are topics women are interested in.  Women inherit twice:  from parents and from their spouse/partners; they hold major business positions and women make about 80% of the financial household decisions.  This is a great platform for the KPMG Women’s Business Summit that will be held in conjunction with the tournament.

 9.      All the 26,000 PGA of America male members that are the gatekeepers of the game at almost every local golf facility will have to promote this tournament among their members.  That is – if they know what’s good for them!   PGA Professionals must put out the welcome mat for women golfers.  And this new tournament may just force them to do it.

 10.   Finally… it’s about time this happened!  Congratulations Mike Whan, LPGA Commissioner, and Pete Bevacqua, CEO of The PGA of America.  You – along with KPMG and NBC – are now a team:  Shared goals and shared accountability for finally putting the growth of women’s golf in the U.S. on the front burner.   Make it work!

SEE ALL MY ARTICLES ABOUT WOMEN'S GOLF ON CYBERGOLF.COM -- SINCE 2005, I HAVE WRITTEN OVER 100 ARTICLES ABOUT WOMEN'S GOLF THAT RANGE FROM AUGUSTA NATIONAL ISSUES TO HOW TO ENJOY GOLF WITH KIDS PLUS INTERVIEWS WITH MANY INDUSTRY PROFESSIONALS.  ALL ARTICLES ARE AVAILABLE ON MY WOMEN'S GOLF PAGE ON CYBERGOLF.COM.   CYBERGOLF HAS 2 MILLION UNIQUE VISITORS EVERY MONTH FROM AROUND THE WORLD 
www.cybergolf.com/womensgolf

SEE TAB "ABOUT NANCY_CV" FOR MORE BACKROUND INCLUDING A CURRENT RESUME.

NEWS -- MARCH 26, 2014:  THE ROYAL AND ANCIENT GOLF CLUB AT ST. ANDREWS SCOTLAND -- THE FIRST GOLF CLUB BUILT IN 1754 -- PROPOSES TO ACCEPT WOMEN AS MEMBERS.  THIS IS A BIG STEP AND A TIPPING POINT IN WHAT HAS BEEN A SLOW RECOGNITION OF THE ROLE OF WOMEN GOLFERS IN THE 80% MALE GOLF COMMUNITY.  SEE THE ARTICLE I WROTE:  "A BIG STEP FOR WOMEN AT THE HOME OF GOLF" 
www.cybergolf.com/womensgolf


SEE TAB "HISTORY TIMELINE" FOR A HISTORY OF WOMEN'S GOLF BEGINNING WITH MARY QUEEN OF SCOTS AND ENDING WITH THE NEWS ABOUT THE ROYAL AND ANCIENT GOLF CLUB.


INDUSTRY TRENDS TO WATCH FOR IN 2014

1.  Increased awareness of gender issues.  More golf facilities will have more women on their governing boards and important committees.  Fewer clubs will have men-only prime-time tee times.  More golf professionals will realize that women golfers can be their best customers.

2.  More attention to making golf facilities "family-centered."  Look for family golf carts, child-friendly short golf holes and more teaching professionals that are trained in how to teach children the game of golf.

3. More LPGA Tour golfers emerging as positive role models for the next generation of female golfers.  Thank you Inbee Park, Stacy Lewis and Lexi Thompson to just name a few!

4. Golf becoming easier to play and more enjoyable for more golfers.  Lood for shorter tee options, less rough in key areas and more forgiving hazards for the beginner-to-average golfer.  Talented golf directors and golf course superintendents will be in greater demand than ever.


CONGRATULATIONS TO SUZY WHALEY WHO IS RUNNING FOR SECRETARY OF THE PGA OF AMERICA.  SUZY WOULD BE THE FIRST FEMALE OFFICER OF THE PGA OF AMERICA.  

Shamefully, for many years, no women served on the PGA of America's Board of Directors - the governing body of the PGA of America.

But, there are some signs of change.  In 2013, Dottie Pepper, was named to the Board.  She joins Suzy Whaley who became the second women to join the Board. Suzy was elected from her Connecticut PGA division - quite an honor in itself since she was elected from the 141-member (mostly male) Connecticut division.   The PGA Board of Directors is composed of the association's President, Vice President, Secretary, Honorary President and 17 Directors. The directors include representatives from each of the PGA's 41 Districts, two Independent Directors and a Player Director of the PGA Tour. With Suzy and Dottie on the Board, there are now two women out of the 17 positions. More context: There are about 900 female PGA Professionals out the 27,000 PGA Professionals.  This year, is Suzy Whaley's last year on the Board and so it is the perfect time for her to become an officer of the Board.  The position of Secretary historically is followed by the nomination as Vice President and then President.  It would be history-making, if just as the PGA celebrates its 100th anniversary it does it by accepting a female President.  Nothing would send a message to all the women in the world that golf is infact a game for women to enjoy as well as men.


NANCY BERKLEY ADDRESSED OVER 400 MEMBERS OF THE PGA CAROLINA SECTION AT ITS ANNUAL CONFERENCE:  FEBRUARY 17, 2014, IN GREENSBORO, NC.  MESSAGE:  THE PGA OF AMERICA HOLDS THE KEY FOR GROWING THE GAME IN THE U.S. ESPECIALLY FOR WOMEN GOLFERS.  A COPY OF THE PRESENTATION CAN BE FOUND ON THE "CPGA" TAB. 



HOW MANY GOLFERS IN THE U.S?  -- SOON TO BE UPDATED WITH 2013 NGF SURVEY

NEWS!!  The National Golf Foundation recently released its 2012 golf participation report for U.S. golfers.


The NGF, a major golf industry association located in Jupiter, Florida, releases statistics for golfers and rounds played among the many topics it reports on.  Below is a table of golfers for the year ending 2012 based on historic NGF reports.  A quick glance shows that the number of golfers in the U.S. is at an all time low!!  (We will not know if and how the industry recovered in 2013 for at least another year!).

Working through the figures, I was able to break down the player statistics for both adult and junior women and male golfers. The bad news is that the number of adult female golfers in 2012 dropped significantly over 2011. The lowest number if the past fifteen years.   In the down-economy of 2012, perhaps more women took additional jobs or just cut down on discretionary leisure spending.

On the brighter side,  data-gathering companies have reported more women including beginning women golfers appear to be playing more rounds. Jim Koppenhaver of Pellucid reported at his annual 2014 PGA Merchandise Show - State of the Inidustry report that the increasing number of rounds by women is a bright spot in the golf participation landscape.   

My Observations of the NGF numbers:  Overall, the total number of ADULT golfers decreased slightly in 2012 over 2011.  That's not good news. However, the number of Junior golfers increased and that could be good news for those with patience.  The NGF also reported that the number of rounds by what are considered "avid" golfers decreased.  The 60 and 70-year olds are playing less, which should not be a surprise to anyone! The NGF refers to those as "lost" golfers.

There also appears to be more adult "beginners" coming into the game.  And of the beginners (including both adult and junior golfers) 32% of the beginner golfers are women.  Based on my records, that is historically a higher number than in the past.  Congratulations goes to the industry which has recognized (too slowly perhaps) that women golfers can be best customers if treated properly.  

Also, the NGF reports that the number of "occasional" golfers (three or less rounds a year) increased slightly over last year. And in that category, 23% are female golfers.  That is also a higher number than in the past. It may be that the industry's effort to make the game a friendlier and easier and welcoming game for women is paying off.   

WHAT DO YOU THINK OF THESE NUMBERS?
Chart

See:  LPGA Season Recap:  The Whan Supremacywww.cybergolf.com/womensgolf.   It's not that Mike Whan, Commissioner of the LPGA for the last four years looks like Matt Damon of "The Bourne Supremacy", it's that they share that magic combination of the finding the right strategy and following through on the game plan.  The LPGA was in trouble four years ago.  Now the LPGA is finding success with its global strategy.   Read about it.  AND read about the changes being made to the CME Titleholders, the LPGA's  end-of-season titleholders event.  see www.lpga.com


GENDER DISCRIMINATION -- Is it holding back women from the game?  

Are women treated fairly and legally on the golf course?  A warning to private clubs that they must stay "private" under state law in order to maintain gender-based tee times and events.


Gender Discrimination is in the news again.. and it's not about Augusta. Recently, a husband and wife jointly sued the Plainfield Country Club in New Jersey because prime tee times were not open to both men and women.   A major issue will be whether the Plainfield Country Club which considers itself a "private club" and a recognized PGA Tour venue is in fact a private club.  The plaintiffs argue that because Plainfield holds major televised tournaments  and because they have one nine-hole course open to the public, they are a public club and subject to the anti-discrimination laws of New Jersey.  That would require that there be no gender-based tee times. Would it still be okay to have women and men's tee times during the week?  Could there be special group golf lessons and clinics just for women?  This is a case to watch.  

The United States Golf Association (USGA) conducts both the US Open and the US Women's Open.  Historically, although the US Open appears to be open to women as well as men, I decided to check it out.  A female has never qualified or tried to qualify for the U.S.Open.  That made me ask:  Is the Open really "open" to female golfers??  See my article about gender discrimination and gender opportunity.The dilemma of providing an environment where women are encouraged to learn and play the game without feeling intimidated is at the core of the dilemma.  See:  www.cybergolf.com/womensgolf for my my June 5, 2013 article titled:  "Gender Discrimination in Golf - Heads Up."

DO YOU WISH THERE WAS A MAGAZINE JUST ABOUT WOMEN GOLFERS AND WHAT THEY ARE DOING?

lpga-usga


TO KEEP UP WITH WHAT'S GOING ON WITH THE LPGA, REGISTER FOR THE FREE LPGA WEEKLY E-NEWSLETTER. GO TO the www.lpga.com website to register.

AND IF YOUAND IF YOU ARE INTERESTED IN THE LPGA-USGA GIRLS GOLF PROGRAM, CLICK THIS PAGE FOR THE GIRLS GOLFNEWSLETTER.


http://www.lpga.com/girls-golf/girls-golf-landing-page.aspx

Thanks to the National Golf Course Owners Association for their sponsorship of the"Take Your Daughter to the Course Week

The National Golf Course Owners Association’s Take Your Daughter to the Course Week  encourages family bonding over a favorite past time while helping close the gender gap between the number of boys and girls playing the game.  This was the thirteenth annual Take Your Daughter to the Course Week and was part of the Play Golf America’s July Family Golf Month promotion.

“Junior golfers are more likely to take up the game if at least one parent plays,” says Mike Hughes, CEO of the NGCOA. “So we encouragde moms and dads to bring their young golfers to the course to introduce them to the game of a lifetime.”  Over 1000 golf facilities hosted Take Your Daughter activities. A list of this year’s participating courses can be found at www.playgolfamerica.com.  For more information, visit www.ngcoa.org or www.playgolfamerica.com.

About the NGCOA
The National Golf Course Owners Association is the leading authority on the business of golf course ownership and management. The Association represents the key decision makers with ultimate responsibility for golf courses throughout the world. Through advocacy, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information, visit www.ngcoa.org.

Adult and kids


Advice to Adults Taking Kids to Golf Tournaments:  Observations of the U.S. Open at the Olympic Club. It's about Youth and the Future of the Game.

Click www.cybergolf.com/womensgolf   Here's the photo of me with my two grandsons, Coby and Alex at the Open.  We spent about four hours there (including lunch) -- that's about the limit for a 9 year-old and 7 year-old.  But we saw and experienced five essential events at the Open that will keep the boys coming back to the game and to tournaments.  A reminder that at most golf tournaments, children and juniors under the age of 17 are admitted free when accompanied by an adult ticket-holder is accompanied by an adult.

DO YOU UNDERSTAND THE PENALTIES FOR SLOW PLAY IN THE LPGA, PGA AND USGA TOURNAMENTS?  TAKE MY SIMPLE TRUE/FALSE TEST.  Then you will understand what happened in the semi-final match of the LPGA Sybase Championship on May 20, 2012 between Morgan Pressel and Azahara Munoz.FALLOUT FROM THE MASTERS.  see www.cybergolf.com/womensgolf

WOMEN'S GOLF & BREAST CANCER - WHAT CHARITY TO SPONSOR?  KOMEN OR SOMETHING ELSE?.  SEE MY ARTICLE ON  www.cybergolf.com/womensgolf  (or just google:  "Komen" and "golf")

It's that time of year when courses in the South begin their plans for next seasoon and courses in the North start the season.  Sure to be a topic is the "charity" tournament that many women's associations at clubs sponsor in support of breast cancer research and treatment.  The announcement by the Susan G. Komen Foundation regarding its support of Planned Parenthood's breast cancer detection programs made some courses rethink their designated charity.  The fallout is that women are considering charities other than the Komen Foundation for their breast cancer charity golf tournaments.  The above article and an earlier article ("More Choices for the Cure") are both on cybergolf.com/womensgolf  and offer a broad survey of charities aimed at funding breast cancer research, detection, treatment, and providing educational information.    The LPGA led the way in 1992 when it became the first professional golf association to officially sponsor a charity -- the Susan G. Komen Foundation.  I have no doubt that women golfers will continue to follow the lead of the LPGA and support organizations and charities who seek the cause, treatment and cure of breast cancer.

HOW TO HANDICAP A 12-HOLE TOURNAMENT WHEN PLAYERS ARE PLAYING DIFFERENT HOLES?

Try a 12-hole round?   It's trendy and is currently being promoted by Jack Nicklaus.  But what if players are playing a different set of 12 holes?  How can that be a single tournament?   The question:  How can you handicap a 12-hole tournament?  See my article onwww.cybergolf.com/womensgolf

TEE-IT FORWARD -- MAKING GOLF EASIER AND MORE FUN IN LESS TIME

CHANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS.  THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE.  THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS.  BUT IT WILL FORCE COURSES TO ASK:  ARE MY FORWARD TEES FORWARD ENOUGH?  SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf.

And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) .  One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals.  Bravo! and Brava!   Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America:  "The Future of the PGA is Liz"

The GET GOLF READY program offered by many courses features learning the game in five affordable lessons.  The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America.  see www.playgolfamerica.com for more information.

HANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS.  THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE.  THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS.  BUT IT WILL FORCE COURSES TO ASK:  ARE MY FORWARD TEES FORWARD ENOUGH?  SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf.

And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) .  One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals.  Bravo! and Brava!   Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America:  "The Future of the PGA is Liz"

The GET GOLF READY program offered by many courses features learning the game in five affordable lessons.  The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America.  see www.playgolfamerica.com for more information.


PREVIOUS ARTICLES OF INTEREST -- SEE THESE ARTICLES ON

TEE IT FORWARD on the I-70 Golf Trail: Vail, Colorado to Moab, Utah.  (June 2011)  CLICK www.cybergolf.com/womensgolf This is a first! A golf trail-vacation named after a U.S. Interstate highway with a special focus on women golfers and forward tees. But for those planning a trip to the Rockies this summer, the directions are easy: fly to Denver and head west on Interstate I-70. Drive for almost two hours through Summit County and over the Vail Pass into Eagle County. When you get to Vail - stop! That's where my I-70 Rocky Mountain Golf Trail begins. ... Read my conclusion:  In my I-70 golf trail, there are many par-3s that are guarded by long fescue grass, water, severe bunkers, ravines or rocky terrain. I can usually reach the green, but a less experienced golfer will have trouble. Give an average woman golfer a chance to par a hole. Make her feel good. Give her a chance to cheer. Make the I-70 Golf Trail more fun for women golfers.

The Time is Now -- The Future of Golf at Golf 20/20 ( May 2011).  In this article I discuss all the current issues facing the industry that were discussed at this strategic industry annual conference -- and I discuss the topics that won't be discussed.  Women will appreciate this paragraph:

WE MUST HAVE MORE WOMEN ON MORE GOLF ASSOCIATION BOARDS, COMMITTEES AND GOLF CLUBS.  For me this is the critical issue for the growth of women’s golf.   This spring, the April 11, 2011 issue of the Wall Street Journal ran a special section titled “A Blueprint for Change.”  The report summarized a conference of very senior and high-powered corporate women trying to figure out why more women were not making it to the CEO positions.  Many comments centered on not enough women on the Boards of companies.

There are only two women on the 20-person Board of Directors of the PGA of America.  That’s simply not enough!  There are too few women on the Board of most golf associations.

*At the close of the article, I talk about the "value proposition" for golf.  If we are going to spend time playing golf -- and we are a "time-crunched" society now, then the sport must offer real value, and I mean personal value.  I suggest that playing golf is healthy and may make you live longer (see my new slogan at the top of the page).  I urged the industry to actually study the health benefits of golf.  AND THEY ARE.

SHOULD COURSES BE SHORTER FOR WOMEN GOLFERS?  Arthur D. Little and his wife Jann Lemming think so!!

See www.golfwithwomen.com.  The website promotes women's golf and is published by two experts:  Arthur Little and his wife Jann Lemming who used their own golf course to validate their theories.  Prominent among their suggestions is making the forward tees much much shorter.  They site the new 4200 yard set of tees at the Old MacDonald course at Bandon Dunes.
I have been playing many courses this past summer in Colorado and Utah from the shortest tees and trying to decide whether tee length itself is what makes a course "women friendly".   They site the new 4200 yard set of tees at the Old MacDonald course at Bandon Dunes.   My initial conclusion is "yes" but there are a lot of ts.  In order to understand how tee length affects enjoyment of the game, women must understand the "slope" and "rating" of courses.   The Little's new website also will highlight "best practices" for growing women's golf.  The problem is that these best practices have been known for over two decades -- since Nancy Oliver founded the Executive Women's Golf Association in 1990.    The PGA of America also promotes best practices ideas and lists for its members on the members' site.  (Click my "Best Practice" tab which I modestly think is one of the best sources for best practices.)  It's not "best practices" that we need; we need the "best" golf professionals who are the gate-keepers at every course women play at.  FOR STARTERS:  EVERY GOLF COURSE SHOULD HAVE A VERY VISIBLE 50-YARD MARKER

BERKLEY TRAVEL:

TAKE A GOLF VACATION TO...


CORDEVALLE, SAN MARTIN, CA. -- A HOUR DRIVE SOUTH OF THE SAN FRANCISCO AIRPORT.    Do not miss a visit to the CordeValle resort!  It is about one hour south of the San Francisco airport.   The resort is relatively new and boasts an extraoridinary course by Robert Trent Jones, Jr.  Jones is one of my favorite contemporary architects.  His courses have a rhythm and feel that differ from most architects.  I don't know how he does it, but I know that classical music is one of his primary inspirations.   CordeValle Resort is a Rosewood Resort, a high-end speciality resort developer.  They have done everything right on this one!  The accommodations are beautiful, the food exceptional and the meeting rooms are a perfect blend of fine design and superb functionality.   The golf season is long in this central California course and shoulder seasons offer good value.  see www.cordevalle.com or contact me for help and advice in making travel arrangements.

A NEW GOLF DESTINATION: :  Southwest Tuscany -- the Maremma region

Although it is still off the beaten track, I visited a trendy new region of Tuscany -- called the Maremma.   The Maremma is really a large corner of Tuscany that includes hills, plains and beautiful coastlines.  The region was settled by the Etruscans and along with ancient Etruscan ruins are walled and hill towns that date back to the middle ages.    And there are several golf courses that look very beautiful.   For a sneak peek at the area, go to www.maremmaguide.com.    FOR MORE ARTICLES ABOUT GOLF TRAVEL, GO TO THE "GOLF TRAVEL" TAB



See my  website  www.golfergirlcareers.com which includes the five interviews I did for Golfer Girl Magazine with women who played golf as a junior and how golf shaped their profession, jobs, career and life.  Any parent who wonders why their daughter should learn to play golf, will enjoy reading these interviews.  The interview with Jane Broderick  is also on golfergirlcareers.com.


Sad but true, Golfer Girl Magazine will no longer be published.  See the website http://www.golfergirlmagazine/ .com which will remain on online and will archive former issues.  All of the back issues are on line and girls and their parents will enjoy reading all the fun articles.   I was proud to be chairman of the Advisory Board and to worked withe the Hooton family for the past several years.  (More will follow about how Libby, Courtney and Chloe Belle are doing).

 www.golfergirlcareers.com  CAREERS IN THE GOLF INDUSTRY FOR JUNIOR GIRLS.    Every issue contained a "Careers in Golf" interview where I interview a woman who played golf seriusly as a junior and now uses golf in some other career -- other than golf professional or tour player. The first interview I did featured a landscape architect. Then came  a golf clothes designer, a golf magazine editor and this latest issue contains an interview with Eunice Cho, the founder of Bonjoc Ball Markers.   The most recent issue featured a golf course superintendnent who began her career as a tournament golfer -- but then had to take a detour because of a back injury.  My interest in careers in the golf industry goes back a long way.  I wrote the book "An Insider's Guide to Carreers in the Golf Industry" almost a decade ago for the National Golf Foundation.  It still is a classic and portions will be adopted and adapted for a revised www.junior links website to be published this spring.
 

It's not a mystery:  Seven Simple Rules:  How to Advertise to Women?

Rule 1:  Include a photo or drawing of a female golfer.   A picture is worth a thousand words.

Rule 2:  Use the word “women” as many times as possible.  Many times women think a program is just for men.

Rule 3:  Include beginning and ending time of the program.  Women are busy and they must know the schedule!

Rule 4:  Make it clear what skill level is required.   Especially include beginner golfers.  Women think they are "beginners" forever.

Rule 5:  Convey a “social” and “fun” experience.  Yes, some women golfers like competetion, but most don't.

Rule 6:  Provide free rental equipment if you are starting a program for beginners.

Rule 7:  Offer value.

Remember:  You can use the Free Help Line to ask Nancy a question about your advertising

BEST PRACTICS TO ATTRACT AND RETAIN WOMEN GOLFERS
Want to know what makes a golf course "Women-Friendly?  See

BEST PRACTICES tab on side bar and an easy to use check list.

CALL TO ACTION FOR WOMEN GOLFERS: GET INVOLVED.  It's that time of year, whether north, south, east west when another "season" of women's golf begins at most golf clubs.  This is your chance to get involved and make your opinions known.  I get quite a few "Dear Nancy" emails that complain that their golf professionals are just not interested in increasing the number of women golfers.  Don't tolerate it. There are only a handful of courses in the entire country that are so financially secure that they do not have to worry about more rounds and lessons.... and your course is probably not one of them.  My advice is to form a small group of about three women that other women respect and take your grievances "higher."    Yes, go over the head of the golf pro to the manager of club president.  If you don't have a women's golf group helping plan tournaments, this is the year to start one - officially or unofficially.  Read my article "Advice to Women Golfers"  (find it on the side bar under "Articles.")   And also look at the

"Best Practice List" and share it with your golf professional and other women golfers. 


About Consulting Services

Every golf facility will see an increase in rounds played, number of women golfers and revenues if they implement the techniques and programs outlined in this website.  In addition, Berkley Consulting with either telephone or on-site consulting can magnify the increase.  Golf has historically been a men's game, but with a little help, we can all make a difference in how many woman play golf.   See more in the Consulting Service tab or Contact Nancy today to learn more about the consulting services provided.

"Nancy, thank you for your wonderful presentation.  I only wished my entire golf shop staff had been there to hear you."
-- Jeff Hoag, Owner/Manager, Scott Lake Country Club, Comstock Park, MI  (from Michigan Golf Course Owners Annual Conference)

To purchase Nancy's book:  Women Welcome Here! A Guide to Growing Women's Golf, from the National Golf Foundation ($50), click  http://secure.ngf.org/cgi/catalogsearchdetail.asp?ITEMNUMBER=99GCM14&CategoryIDword=women

Contact Nancy using the Free Help Line tab on the left.

THIS WEBSITE IS ALWAYS BEING UPDATED, AND YOUR SUGGESTIONS ARE ALWAYS WELCOME.  IT IS A COMPREHENTISVE WEBSITE THAT WILL HELP YOU UNDERSTAND HOW TO REACH THE WOMEN'S GOLF MARKET.  FOR IMMEDIATE HELP USE THE FREE HELP LINE TO SUBMIT ANY QUESTIONS.



Nancy - Consulting services for female golfers and golf resorts.