MY SERVICES. As founder and President of Berkley Golf Consulting, I am a primary resource about women's and girls' golf in the U.S. with a growing interest in women's golf worldwide. I provide information about female participation within the golf industry including how to attract women and junior girls to the game and how to retain and encourage them to continue to enjoy and play more golf. I write about current topics regarding women's golf for the women's golf section of www.cybergolf.com/womensgolf as well as this website.
Based on my ongoing research, I provide consulting services and assistance to golf facility managers and golf professionals, golf industry associations, golf course management companies as well as women golfers themselves. I offer educational seminars and have advised future business owners and entrepreneurs venturing into the golf industry.
My exptertise is based on decades of playing golf recreationally plus fifteen years of research about women golfers and more recently junior-girl golfers. My participation in industry organizations and research for publications has provided me with a unique understanding of the barriers women may sometimes feel and experience. I firmly believe that these barriers can be overcome by understanding why women want to play golf and what a facility needs to do to keep them coming back.
GROWING THE GAME. The number of golfers is declining and we have to do
something about it. That's my mission -- especially growing the game for
women and young girls -- making it easier to learn the game and to have
fun at the same time. Whatever will help women golfers and their
families enjoy the game is on my radar screen whether it be an
educational seminar about best practices for golf professionals or how
to plan a golf vacation.
THE CHALLENGE. Based on the most current information from the National Golf Foundation, the number of female golfers decreased slightly in 2012 over 2011. Female golfers ages 6 and older represent about 22% of golfers in the U.S. We are an important and vital segment in the golf industry. For a good summary of the what women can do to increase participation, see my article "Advice to Women Golfers" in the Articles Tab on this website.
BRAVO TO MIKE WHAN, LPGA COMMISSIONER AND SHAME ON GOLF DIGEST MAGAZINE: The new May issue of Golf Digest Magazine has a sexy and provocative photo of a woman golfer (Paulina Gretsky) on its front cover -- except she is neither a professional nor serious golfer. Everyone knows that sex sells but we don't expect one of the leading golf magazines to sell its magazines that way.
Here is the response from the Commissioner of the LPGA, Mike Whan. (taking from the lpga.com website date 4/4/14)
"Obviously we’re disappointed and frustrated by the editorial direction (and timing) Golf Digest has chosen with the announcement of its most recent magazine cover.If a magazine called Golf Digest is interested in showcasing females in the game, yet consistently steers away from the true superstars who’ve made history over the last few years, something is clearly wrong. Inbee Park wins 3-straight major championships in 2013. Stacy Lewis, in 2012, becomes the first American to win Rolex Player of the Year since 1994. Lexi Thompson and Lydia Ko set historical benchmarks while blossoming as the Tour’s youngest ever champions. And evidently, not one has been “cover worthy” for Golf Digest. “Growing the game” means a need for more role models and in these exciting times for women’s golf, the LPGA is overflowing with them. At this point, I’m done talking about it and I hope the attention of the media and fans will shift in the proper direction. The true stars representing women’s golf have a grand stage this weekend at the Kraft Nabisco Championship. I’m confident that the year’s first major championship will result in another compelling champion and the traditional Sunday leap into Poppie’s Pond will grab the media spotlight it so deserves.
MIKE WHAN'S COMMENTS DEMONSTRATE HIS LEADERSHIP SKILLS. HE COULD HAVE SAID NOTHING OR JUST SUGGESTED IT'S A WAY TO SELL MAGAZINES AND DECIDED NOT TO GIVE IT ANYMORE ATTENTION. INSTEAD, HE TOOK THE HIGH ROAD TOOK ON THE CONDE NAST ORGANIZATION AND ITS EDITORIAL STAFF. BRAVO! FORE! GREAT SHOT!
Read my article about the Golf Digest cover and forthcoming article about the Kraft Nabisco tournament and the LPGA new "races" tournaments this season on www.cybergolf.com/womensgolf.
SEE ALL MY ARTICLES ABOUT WOMEN'S GOLF ON CYBERGOLF.COM -- SINCE 2005, I HAVE WRITTEN OVER 100 ARTICLES ABOUT WOMEN'S GOLF THAT RANGE FROM AUGUSTA NATIONAL ISSUES TO HOW TO ENJOY GOLF WITH KIDS PLUS INTERVIEWS WITH MANY INDUSTRY PROFESSIONALS. ALL ARTICLES ARE AVAILABLE ON MY WOMEN'S GOLF PAGE ON CYBERGOLF.COM. CYBERGOLF HAS 2 MILLION UNIQUE VISITORS EVERY MONTH FROM AROUND THE WORLD www.cybergolf.com/womensgolf
SEE TAB "ABOUT NANCY" FOR MORE BACKROUND INCLUDING A CURRENT RESUME.
NEWS -- MARCH 26, 2014: THE ROYAL AND ANCIENT GOLF CLUB AT ST. ANDREWS SCOTLAND -- THE FIRST GOLF CLUB BUILT IN 1754 -- PROPOSES TO ACCEPT WOMEN AS MEMBERS. THIS IS A BIG STEP AND A TIPPING POINT IN WHAT HAS BEEN A SLOW RECOGNITION OF THE ROLE OF WOMEN GOLFERS IN THE 80% MALE GOLF COMMUNITY. SEE THE ARTICLE I WROTE: "A BIG STEP FOR WOMEN AT THE HOME OF GOLF" www.cybergolf.com/womensgolf
SEE TAB "HISTORY TIMELINE" FOR A HISTORY OF WOMEN'S GOLF BEGINNING WITH MARY QUEEN OF SCOTS AND ENDING WITH THE NEWS ABOUT THE ROYAL AND ANCIENT GOLF CLUB.
Photo: 18th Green Frenchman's Creek, Palm Beach Gardens, FL., South Course. Originally designed by Gardiner Dickinson, Jack Nicklaus and Bob Cupp. The course was redesigned by Bob Cupp in 1990. The tight approach to the green guarded by strategic bunkers and the waters of Frenchman's Creek are characteristic of the course.
l INDUSTRY TRENDS TO WATCH FOR IN 2014
1. Increased awareness of gender issues. More golf facilities will have more women on their governing boards and important committees. Fewer clubs will have men-only prime-time tee times. More golf professionals will realize that women golfers can be their best customers.
2. More attention to making golf facilities "family-centered." Look for family golf carts, child-friendly short golf holes and more teaching professionals that are trained in how to teach children the game of golf.
3. More LPGA Tour golfers emerging as positive role models for the next generation of female golfers. Thank you Inbee Park, Stacy Lewis and Lexi Thompson to just name a few!
4. Golf becoming easier to play and more enjoyable for more golfers. Lood for shorter tee options, less rough in key areas and more forgiving hazards for the beginner-to-average golfer. Talented golf directors and golf course superintendents will be in greater demand than ever.
CONGRATULATIONS TO SUZY WHALEY WHO IS RUNNING FOR SECRETARY OF THE PGA OF AMERICA. SUZY WOULD BE THE FIRST FEMALE OFFICER OF THE PGA OF AMERICA.
Shamefully, for many years, no women served on the PGA of America's Board of Directors - the governing body of the PGA of America.
But, there are some signs of change. In 2013, Dottie Pepper, was named to the Board. She joins Suzy Whaley who became the second women to join the Board. Suzy was elected from her Connecticut PGA division - quite an honor in itself since she was elected from the 141-member (mostly male) Connecticut division. The PGA Board of Directors is composed of the association's President, Vice President, Secretary, Honorary President and 17 Directors. The directors include representatives from each of the PGA's 41 Districts, two Independent Directors and a Player Director of the PGA Tour. With Suzy and Dottie on the Board, there are now two women out of the 17 positions. More context: There are about 900 female PGA Professionals out the 27,000 PGA Professionals. This year, is Suzy Whaley's last year on the Board and so it is the perfect time for her to become an officer of the Board. The position of Secretary historically is followed by the nomination as Vice President and then President. It would be history-making, if just as the PGA celebrates its 100th anniversary it does it by accepting a female President. Nothing would send a message to all the women in the world that golf is infact a game for women to enjoy as well as men.
NANCY BERKLEY ADDRESSED OVER 400 MEMBERS OF THE PGA CAROLINA SECTION AT ITS ANNUAL CONFERENCE: FEBRUARY 17, 2014, IN GREENSBORO, NC. MESSAGE: THE PGA OF AMERICA HOLDS THE KEY FOR GROWING THE GAME IN THE U.S. ESPECIALLY FOR WOMEN GOLFERS. A COPY OF THE PRESENTATION CAN BE FOUND ON THE "CPGA" TAB.
NEWS!! The National Golf Foundation recently released its 2012 golf participation report for U.S. golfers.
The NGF, a major golf industry association located in Jupiter, Florida, releases statistics for golfers and rounds played among the many topics it reports on. Below is a table of golfers for the year ending 2012 based on historic NGF reports. A quick glance shows that the number of golfers in the U.S. is at an all time low!! (We will not know if and how the industry recovered in 2013 for at least another year!).
Working through the figures, I was able to break down the player statistics for both adult and junior women and male golfers. The bad news is that the number of adult female golfers in 2012 dropped significantly over 2011. The lowest number if the past fifteen years. In the down-economy of 2012, perhaps more women took additional jobs or just cut down on discretionary leisure spending.
On the brighter side, data-gathering companies have reported more women including beginning women golfers appear to be playing more rounds. Jim Koppenhaver of Pellucid reported at his annual 2014 PGA Merchandise Show - State of the Inidustry report that the increasing number of rounds by women is a bright spot in the golf participation landscape.
My Observations of the NGF numbers: Overall, the total number of ADULT golfers decreased slightly in 2012 over 2011. That's not good news. However, the number of Junior golfers increased and that could be good news for those with patience. The NGF also reported that the number of rounds by what are considered "avid" golfers decreased. The 60 and 70-year olds are playing less, which should not be a surprise to anyone! The NGF refers to those as "lost" golfers.
There also appears to be more adult "beginners" coming into the game. And of the beginners (including both adult and junior golfers) 32% of the beginner golfers are women. Based on my records, that is historically a higher number than in the past. Congratulations goes to the industry which has recognized (too slowly perhaps) that women golfers can be best customers if treated properly.
Also, the NGF reports that the number of "occasional" golfers (three or less rounds a year) increased slightly over last year. And in that category, 23% are female golfers. That is also a higher number than in the past. It may be that the industry's effort to make the game a friendlier and easier and welcoming game for women is paying off.
"Titleist ProV1" a new golf ball for women!! That's news.
I’ve said it many times: Golf is not just a man’s game. But all the ads and endorsements for Titleist ProV1 just featured men. So as a matter of principle, I never used the Titleist ProVI. Although many women like the feeling of hitting one of the "softer" balls designed for slower swing speeds, I actually like the feel of a hard ball. Finally, this summer Titleist quietly announced a limited edition of its ProV1® golf ball with “Titleist” side stamp and number in pink. If Titleist wanted to show that golf is just not a man’s game, they landed on a good marketing program with this limited edition Titleist although they did zero in the way of advertising it! It’s my new favorite golf ball. The word is that the idea came from Bubba Watson and a portion of the proceeds of sales will go to the charity that Bubba and Ping set up. I hope that Titlelist decides to continue manufacturing the pink Pro V1 as a permanent part of its line.
GENDER DISCRIMINATION -- Is it holding back women from the game?
Are women treated fairly and legally on the golf course? A warning to private clubs that they must stay "private" under state law in order to maintain gender-based tee times and events.
Gender Discrimination is in the news again.. and it's not about Augusta. Recently, a husband and wife jointly sued the Plainfield Country Club in New Jersey because prime tee times were not open to both men and women. A major issue will be whether the Plainfield Country Club which considers itself a "private club" and a recognized PGA Tour venue is in fact a private club. The plaintiffs argue that because Plainfield holds major televised tournaments and because they have one nine-hole course open to the public, they are a public club and subject to the anti-discrimination laws of New Jersey. That would require that there be no gender-based tee times. Would it still be okay to have women and men's tee times during the week? Could there be special group golf lessons and clinics just for women? This is a case to watch.
The United States Golf Association (USGA) conducts both the US Open and the US Women's Open. Historically, although the US Open appears to be open to women as well as men, I decided to check it out. A female has never qualified or tried to qualify for the U.S.Open. That made me ask: Is the Open really "open" to female golfers?? See my article about gender discrimination and gender opportunity.The dilemma of providing an environment where women are encouraged to learn and play the game without feeling intimidated is at the core of the dilemma. See: www.cybergolf.com/womensgolf for my my June 5, 2013 article titled: "Gender Discrimination in Golf - Heads Up."
Thanks to the National Golf Course Owners Association for their sponsorship of the 2013 "Take Your Daughter to the Course Week
The National Golf Course Owners Association’s Take Your Daughter to the Course Week encourages family bonding over a favorite past time while helping close the gender gap between the number of boys and girls playing the game. This was the thirteenth annual Take Your Daughter to the Course Week and was part of the Play Golf America’s July Family Golf Month promotion.
“Junior golfers are more likely to take up the game if at least one parent plays,” says Mike Hughes, CEO of the NGCOA. “So we encouragde moms and dads to bring their young golfers to the course to introduce them to the game of a lifetime.” Over 1000 golf facilities hosted Take Your Daughter activities. A list of this year’s participating courses can be found at www.playgolfamerica.com. For more information, visit www.ngcoa.org or www.playgolfamerica.com.
About the NGCOA The National Golf Course Owners Association is the leading authority on the business of golf course ownership and management. The Association represents the key decision makers with ultimate responsibility for golf courses throughout the world. Through advocacy, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information, visit www.ngcoa.org.
Advice to Adults Taking Kids to Golf Tournaments: Observations of the 2012 U.S. Open at the Olympic Club. It's about Youth and the Future of the Game. click www.cybergolf.com/womensgolf Here's the photo of me with my two grandsons, Coby and Alex at the Open. We spent about four hours there (including lunch) -- that's about the limit for a 9 year-old and 7 year-old. But we saw and experienced five essential events at the Open that will keepthe boys coming back to the game and to tournaments. A reminder that at most golf tournaments, children and juniors under the age of 17 are admitted free when accompanied by an adult ticket-holder.
DO YOU UNDERSTAND THE PENALTIES FOR SLOW PLAY IN THE LPGA, PGA AND USGA TOURNAMENTS? TAKE MY SIMPLE TRUE/FALSE TEST. Then you will understand what happened in the semi-final match of the LPGA Sybase Championship on May 20, 2012 between Morgan Pressel and Azahara Munoz.FALLOUT FROM THE MASTERS. see www.cybergolf.com/womensgolf
"Can Women Have It All?" has received a lot of attention sine the recent article by Anne-Marie Slaughter in the "Atlantic Monthly" magazine. It's about the work-family-life balance and it's not a new topic for me, but one always worth discussing. Ms. Slaughter found that she couldn't have it all and left her high-powered and demanding position in Washington D.C. to spend more time with her family. That's "ok." But the article reminded me of the Augusta National situation and the following article that I had written.
WOMEN'S GOLF & BREAST CANCER - WHAT CHARITY TO SPONSOR? KOMEN OR SOMETHING ELSE?. SEE MY ARTICLE ON www.cybergolf.com/womensgolf (or just google: "Komen" and "golf")
It's that time of year when courses in the South begin their plans for next seasoon and courses in the North start the season. Sure to be a topic is the "charity" tournament that many women's associations at clubs sponsor in support of breast cancer research and treatment. The announcement by the Susan G. Komen Foundation regarding its support of Planned Parenthood's breast cancer detection programs made some courses rethink their designated charity. The fallout is that women are considering charities other than the Komen Foundation for their breast cancer charity golf tournaments. The above article and an earlier article ("More Choices for the Cure") are both on cybergolf.com/womensgolf and offer a broad survey of charities aimed at funding breast cancer research, detection, treatment, and providing educational information. The LPGA led the way in 1992 when it became the first professional golf association to officially sponsor a charity -- the Susan G. Komen Foundation. I have no doubt that women golfers will continue to follow the lead of the LPGA and support organizations and charities who seek the cause, treatment and cure of breast cancer.
HOW TO HANDICAP A 12-HOLE TOURNAMENT WHEN PLAYERS ARE PLAYING DIFFERENT HOLES?
Try a 12-hole round? It's trendy and is currently being promoted by Jack Nicklaus. But what if players are playing a different set of 12 holes? How can that be a single tournament? The question: How can you handicap a 12-hole tournament? See my article onwww.cybergolf.com/womensgolf
TEE-IT FORWARD -- MAKING GOLF EASIER AND MORE FUN IN LESS TIME
CHANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS. THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE. THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS. BUT IT WILL FORCE COURSES TO ASK: ARE MY FORWARD TEES FORWARD ENOUGH? SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf.
And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) . One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals. Bravo! and Brava! Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America: "The Future of the PGA is Liz"
The GET GOLF READY program offered by many courses features learning the game in five affordable lessons. The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America. see www.playgolfamerica.com for more information.
PREVIOUS ARTICLES OF INTEREST -- SEE THESE ARTICLES ON
TEE IT FORWARD on the I-70 Golf Trail: Vail, Colorado to Moab, Utah. (June 2011) CLICK www.cybergolf.com/womensgolfThis is a first! A golf trail-vacation named after a U.S. Interstate highway with a special focus on women golfers and forward tees. But for those planning a trip to the Rockies this summer, the directions are easy: fly to Denver and head west on Interstate I-70. Drive for almost two hours through Summit County and over the Vail Pass into Eagle County. When you get to Vail - stop! That's where my I-70 Rocky Mountain Golf Trail begins. ... Read my conclusion: In my I-70 golf trail, there are many par-3s that are guarded by long fescue grass, water, severe bunkers, ravines or rocky terrain. I can usually reach the green, but a less experienced golfer will have trouble. Give an average woman golfer a chance to par a hole. Make her feel good. Give her a chance to cheer. Make the I-70 Golf Trail more fun for women golfers.
The Time is Now -- The Future of Golf at Golf 20/20 ( May 2011). In this article I discuss all the current issues facing the industry that were discussed at this strategic industry annual conference -- and I discuss the topics that won't be discussed. Women will appreciate this paragraph:
WE MUST HAVE MORE WOMEN ON MORE GOLF ASSOCIATION BOARDS, COMMITTEES AND GOLF CLUBS. For me this is the critical issue for the growth of women’s golf. This spring, the April 11, 2011 issue of the Wall Street Journal ran a special section titled “A Blueprint for Change.” The report summarized a conference of very senior and high-powered corporate women trying to figure out why more women were not making it to the CEO positions. Many comments centered on not enough women on the Boards of companies.
There are only two women on the 20-person Board of Directors of the PGA of America. That’s simply not enough! There are too few women on the Board of most golf associations.
*At the close of the article, I talk about the "value proposition" for golf. If we are going to spend time playing golf -- and we are a "time-crunched" society now, then the sport must offer real value, and I mean personal value. I suggest that playing golf is healthy and may make you live longer (see my new slogan at the top of the page). I urged the industry to actually study the health benefits of golf. AND THEY ARE.
SHOULD COURSES BE SHORTER FOR WOMEN GOLFERS? Arthur D. Little and his wife Jann Lemming think so!!
The website promotes women's golf and is published by two experts:
Arthur Little and his wife Jann Lemming who used their own golf course
to validate their theories. Prominent among their suggestions is making
the forward tees much much shorter. They site the new 4200 yard set of
tees at the Old MacDonald course at Bandon Dunes.
have been playing many courses this past summer in Colorado and
Utah from the shortest tees and trying to decide whether tee length
itself is what makes a course "women friendly". They site the new 4200
yard set of tees at the Old MacDonald course at Bandon Dunes. My
initial conclusion is "yes" but there are a lot of ts. In order to
understand how tee length affects enjoyment of the game, women must
understand the "slope" and "rating" of courses. The Little's new
website also will highlight "best practices" for growing women's golf.
The problem is that these best practices have been known for over two
decades -- since Nancy Oliver founded the Executive Women's Golf
Association in 1990. The PGA of America also promotes best practices
ideas and lists for its members on the members' site. (Click my "Best
Practice" tab which I modestly think is one of the best sources for best
practices.) It's not "best practices" that we need; we need the
"best" golf professionals who are the gate-keepers at every course women
play at. FOR STARTERS: EVERY GOLF COURSE SHOULD HAVE A VERY VISIBLE
50-YARD MARKER =======================================================================================
TAKE A GOLF VACATION TO...
CORDEVALLE, SAN MARTIN, CA.
-- A HOUR DRIVE SOUTH OF THE SAN FRANCISCO AIRPORT. Do not miss a
visit to the CordeValle resort! It is about one hour south of the San
Francisco airport. The resort is relatively new and boasts an
extraoridinary course by Robert Trent Jones, Jr. Jones is one of my
favorite contemporary architects. His courses have a rhythm and feel
that differ from most architects. I don't know how he does it, but I
know that classical music is one of his primary inspirations.
CordeValle Resort is a Rosewood Resort, a high-end speciality resort
developer. They have done everything right on this one! The
accommodations are beautiful, the food exceptional and the meeting rooms
are a perfect blend of fine design and superb functionality. The golf
season is long in this central California course and shoulder seasons
offer good value. see www.cordevalle.com or contact me for help and
advice in making travel arrangements.
A NEW GOLF DESTINATION: : Southwest Tuscany -- the Maremma region
it is still off the beaten track, I visited a trendy new region of
Tuscany -- called the Maremma. The Maremma is really a large corner of
Tuscany that includes hills, plains and beautiful coastlines. The
region was settled by the Etruscans and along with ancient Etruscan
ruins are walled and hill towns that date back to the middle ages.
And there are several golf courses that look very beautiful. For a
sneak peek at the area, go to www.maremmaguide.com. FOR MORE ARTICLES ABOUT GOLF TRAVEL, GO TO THE "GOLF TRAVEL" TAB
VERY GOOD THINGS ARE ALSO ON THE HORIZON FOR WOMEN GOLFERS: IN 2014,
THE US MEN'S OPEN AND THE US WOMEN'S OPEN WILL BE PLAYED ONE AFTER THE
OTHER ON THE SAME COURSE -- PINEHURST 2. AND, NOW IT IS OFFICIAL
THAT GOLF WILL BE INCLUDED IN THE 2016 OLYMPICS. THAT MEANS THAT THE
BEST MEDIA WILL BE HIRED TO MAKE EVERY GOLFER INTERESTING AND
CELEBRITY-LIKE. IT SHOULD SET A NEW STANDARD FOR MARKETING OUR TOUR
PLAYERS REGARDLESS OF HOW HUMBLE THEIR BACKROUND OR THE LANGUAGE THEY
See my website www.golfergirlcareers.com
which includes the five interviews I did for Golfer Girl Magazine with
women who played golf as a junior and how golf shaped their profession,
jobs, career and life. Any parent who wonders why their daughter should
learn to play golf, will enjoy reading these interviews. The interview
with Jane Broderick is also on golfergirlcareers.com.
Sad but true, Golfer Girl Magazine will no longer be published. See the website http://www.golfergirlmagazine/
.com which will remain on online and will archive former issues. All
of the back issues are on line and girls and their parents will enjoy
reading all the fun articles. I was proud to be chairman of the
Advisory Board and to worked withe the Hooton family for the past
several years. (More will follow about how Libby, Courtney and Chloe
Belle are doing).
NEW SITE: www.golfergirlcareers.com
CAREERS IN THE GOLF INDUSTRY FOR JUNIOR GIRLS. Every issue contained
a "Careers in Golf" interview where I interview a woman who played golf
seriusly as a junior and now uses golf in some other career -- other
than golf professional or tour player. The first interview I did
featured a landscape architect. Then came a golf clothes designer, a
golf magazine editor and this latest issue contains an interview with
Eunice Cho, the founder of Bonjoc Ball Markers. The most recent issue
featured a golf course superintendnent who began her career as a
tournament golfer -- but then had to take a detour because of a back
injury. My interest in careers in the golf industry goes back a long
way. I wrote the book "An Insider's Guide to Carreers in the Golf
Industry" almost a decade ago for the National Golf Foundation. It
still is a classic and portions will be adopted and adapted for a
revised www.junior links website to be published this spring.
PGA HAS LAUNCHED THE "GET GOLF READY" PROGRAM AND IT IS ATTRACTING MORE
PEOPLE TO THE GAME. ABOUT TWO-THIRDS OF THE PARTICIPANTS ARE WOMEN.
THE "GET GOLF READY" PROGRAM FOLLOWS MY RULES FOR ATTRACTING WOMEN.
It's not a mystery: Seven Simple Rules: How to Advertise to Women?
Rule 1: Include a photo or drawing of a female golfer. A picture is worth a thousand words.
Rule 2: Use the word “women” as many times as possible. Many times women think a program is just for men.
Rule 3: Include beginning and ending time of the program. Women are busy and they must know the schedule!
4: Make it clear what skill level is required. Especially include
beginner golfers. Women think they are "beginners" forever.
Rule 5: Convey a “social” and “fun” experience. Yes, some women golfers like competetion, but most don't.
Rule 6: Provide free rental equipment if you are starting a program for beginners.
Rule 7: Offer value.
Remember: You can use the Free Help Line to ask Nancy a question about your advertisin
CALL TO ACTION FOR WOMEN GOLFERS: GET INVOLVED. It's
that time of year, whether north, south, east west when another
"season" of women's golf begins at most golf clubs. This is your chance
to get involved and make your opinions known. I get quite a few "Dear
Nancy" emails that complain that their golf professionals are just not
interested in increasing the number of women golfers. Don't tolerate
it. There are only a handful of courses in the entire country that are
so financially secure that they do not have to worry about more rounds
and lessons.... and your course is probably not one of them. My advice
is to form a small group of about three women that other women respect
and take your grievances "higher." Yes, go over the head of the golf
pro to the manager of club president. If you don't have a women's golf
group helping plan tournaments, this is the year to start one -
officially or unofficially. Read my article "Advice to Women Golfers"
(find it on the side bar under "Articles.") And also look at the
"Best Practice List" and share it with your golf professional and other women golfers.
for Golf Course Owners,
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and Women's Golf
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golf facility will see an increase in rounds played, number of women
golfers and revenues if they implement the techniques and programs
outlined in this website. In addition, Berkley Consulting with either
telephone or on-site consulting can magnify the increase. Golf has
historically been a men's game, but with a little help, we can all make a
difference in how many woman play golf. See more in the Consulting Service tab or Contact Nancy today to learn more about the consulting services provided.
"Nancy, thank you for your wonderful presentation. I only wished my entire golf shop staff had been there to hear you."-- Jeff Hoag, Owner/Manager, Scott Lake Country Club, Comstock Park, MI (from Michigan Golf Course Owners Annual Conference)
WEBSITE IS ALWAYS BEING UPDATED, AND YOUR SUGGESTIONS ARE ALWAYS
WELCOME. IT IS A COMPREHENTISVE WEBSITE THAT WILL HELP YOU
UNDERSTAND HOW TO REACH THE WOMEN'S GOLF
MARKET. FOR IMMEDIATE HELP USE THE FREE HELP LINE TO SUBMIT ANY