More Women and Girls Playing More Golf
Berkley Golf Consulting
Nancy Berkley, President

MY MISSION:  More Women and Girls Playing More Golf 

 

Home
Best Practice List
FREE HELP LINE
ABOUT NANCY_CV
How Many Golfers
HISTORY TIMELINE
SOLHEIMCUP 2015
ARTICLES by NANCY
CYBERGOLF ARTICLES
Pro Shop Tips
Golf Range Tips
FAQ Questions
Consulting Service
GOLF TRAVEL
Event Speaker
Publications
Helpful Links
About Advertising
Poppy Ridge Golf Seminar
CPGA Seminar
PGA LasVegas-2014
 
 

 

BE HEALTHY, BE HAPPY, LIVE LONGER, PLAY GOLF™ 

Did you know that studies have shown that women who play golf do live longer? Think about it:  Golf is a mind-body exercise (the best kind) as well as providing  the physical exercise of walking even when using  a cart.  In my view (still waiting for a scientific study to prove it) golf helps women maintain balance, flexibility and posture.  Need proof:  Look at the women playing golf!  Better yet.  Look at "Brain, Heal Thyself" in the February 6, 2015 issue of the Wall Street Journal. Walking two miles a day has shown in studies to prevent dementia, alzheimers and Parkinson's Disease.  


Founder

As founder and President of Berkley Golf Consulting for over fifteeen years ago, I am a recognized expert in the history-- and future growth -- of women's and girls' golf in the U.S.  As the LPGA has extended its global reach along with other global women's golf tours such as the Ladies European tour (the LET)) along with the growth of women's golf in Japan, Korea, China and Australia,women's golf is n0w a worldwide sport. The timing is perfect for the Olympic Games in Rio in 2016 and the historic return of golf to the competitions.  

My mission as an advocate of womens golf is simple: To increase the number of women and girls who play and enjoy golf!   Berkley Golf Consulting.com (also www.nancyberkley.com)  is both an informational resource with personal editorial comments.  I have always maintained an honest and independent voice about women's golf in the U.S.    

My services also include consulting and advising golf industry associations, facility professionals, golf course management companies as well as women golfers with questions and anwsers about how to grow the game at their own club.  I offer educational seminars to both golf professonals and to women golfers.   

My expertise is based on decades of playing golf recreationally beginning in college and during my years as a lawyer and marketing executive while also raising three children.  With fifteen years of additional research about women's golf and more recently junior-girl golfers, I am a committed advocate to growing women's golf both as players and also as fans.   My experiences as a golfer, on golf course boards and committees along with participation in industry organizations and research for publications has provided me with a unique understanding of the barriers women may sometimes feel and experience. 

I firmly believe that these barriers can be overcome by understanding why women want to play golf. why they should play golf  and what a facility needs to do to keep them in the game.  For specific background click the left tap ABOUT NANCY_CV    

MY FREE HELP LINE.  IF YOU HAVE A QUICK QUESTION, JUST USE THE CONTACT FORM ON THE "FREE HELP LINE"

Yes, that's a wonder woman holding a golf ball.  We need more women golfers to be involved in taking leadership roles at their golf facilities.See article "Wonder Women Needed for Women's Golf" on ARTICLES tab -- (click the Article on left column)

 

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________See I have written over 130 articles for and about womens golf that have appeared on the "womens golf" section of Cybergolf.com, a prominent builder of websites for golf facilities.  

See all of them on the CYBERGOLF ARTICLES tab (on left side of page)  

Most Recent (July 31, 2015):   "How Time Flies - A Decade of Reflections on Women's Golf" 

 

________________________________________________________________________________________________________________________________

                                                                    THE WOMEN'S 2015 SOLHEIM CUP 

                                                         SOMETIMES CALLED THE "WOMEN'S RYDER CUP"

TWELVE PROFESSIONALS GOLFERS FROM TEAM USA vs. TWELVE PROFESSIONAL GOLFERS FROM TEAM EUROPE -- September 14-20 -- AT THE ST. LEON-ROT GOLF CLUB IN GERMANY (JUST OUTSIDE HEIDELBERG AND MANNHEIM.)

THE SOLHEIMCUP WAS ESTABLISHED IN 1990.  IT IS PLAYED EVERY OTHER YEAR. I WILL BE THERE AND REPORTING THE NEWS ALONG WITH MY ANALYSIS AND OPINIONS.

I reported on the 2013 Solheim Cup played in Colorado.  See tab SOLHEIM CUP 2015 on left for background and articles that explain the history and the "match-play" format. 

HERE IS MY LATEST ARTICLE -- written at the conclusion of the RICOH British Women's Golf Tournament on August 2, 2015:

Get Well Soon, Michelle!

By Nancy Berkley

What a disappointment that Michelle Wie’s ankle injury caused her to withdraw from the RICOH Women’s British Open in Scotland after the first round.  Congratulations are in order to Inbee Park with her Grand Slam finish on Sunday August 2nd.

But particularly disappointing for Michelle is that her ankle injury may also affect her ability to play on Team USA in the upcoming 2015 Solheim Cup in Germany in mid September.

Although Michelle is only twenty-six years old, she has a very special place in the history of women’s golf especially in the United States.  In addition to her victories as a junior golfer, Michelle offered women’s golf a new-look and vision.   

At the age of ten, she was (and still is) the youngest female to qualify and play in a USGA amateur event.  As a teen-ager with dangly earrings, striking appearance and initial goal to play alongside men in tour events, she promoted the game of golf to a new generation of young women and golf fans.  And she continued to make news with victories on the LPGA Tour including winning the 2014 U.S. Women’s Open.  

Michelle also has a history with the Solheim Cup, which is often referred to as the “Women’s Ryder Cup.”  Michelle was on Team USA in the 2011 and 2013 Solheim Cup as a “Captain’s Pick.”  This coming Solheim Cup in six weeks at the St.Leon-Rot Golf Club (near Heidelberg, Germany) would be Michelle’s third Solheim Cup. 

Michelle is a sure qualifier for next month’s Solheim Cup based on her Solheim Cup Points. For up-to-date Team USA qualifications see http://www.solheimcupusa.com/events/us-solheim-cup-points.aspx.  But, her ankle injury and a troublesome hip will be key factors as to whether or not she will be able to play.   

In the way of background, the first Solheim Cup was held in 1990 and played at Lake Nona Golf & Country Club in Orlando, Florida. The tournament is named in honor of the late Karsten Solheim, the founder of the Karsten Manufacturing Corporation, which makes PING golf equipment.  Two teams of twelve players -- Team Europe vs. Team USA – compete in three days of match-play tournaments (Friday through Sunday).  All of the matches, except the final match, are played in teams of two players from Team USA vs. teams of two players from Team Europe. 

In general, Team Europe consists of twelve women golfers who were born in Europe and are members of the Ladies European Tour (LET).   To be on Team USA, players must be born in the United States and a member of the LPGA Tour. See www.solheimcup.com or www.lpga.com for excellent explanations of team qualifications.  Although the top eight players on Team Europe have already qualified, Carin Koch of Sweden, Team Europe’s Captain will be watching LET players closely over the next few weeks to determine her four “captain’s picks.”

When Michelle was asked in a recent interview about how long it would take her ankle injury to heal, her answer was “Could be a week or two months,” which would indicate that she might be ready to play in the Solheim Cup.  Juli Inkster, Captain of Team USA, must have her final team in place in just a few weeks and the state of Michelle’s recovery will be a consideration.

The message to Michelle: “Get Well Soon!”

_______________________________________________________________________________________________________________________________________________________________________________________________

                                                   WHAT IS THE BEST GOLF RESORT FOR WOMEN IN THE U.S?  
Your problem is solved.  See the list of the top full-service resorts with women-friendly golf courses.  Check out www.gottagogolf.comJune magazine issue and a list of ten resorts plus a "wild-card" pick.  The nomination committee was composed of women leaders in the golf industry -- enjoyed being part of this group that really knows what women like.   

Women's Golf turns to fitness and fashion.  

In the 2015 U.S. Women's Open in Lancaster, Pennsylvania, Michelle Wie wore a NIKE sleeveless v-neck top -- attire not permitted at many golf clubs in the U.S.  (women's tops must have sleeves OR a collar).  But let's watch the Ricoh Women's British Open July 27 to August 2 in London England.  European dress codes for women are much more "relaxed than in the U.S.  Let's see whathe women of the Ladies Euroepean Tour (theLET) are wearing?

Almost old news:  What did you think of Lexi Thompson on the cover of the May 2015 "Fitness" issue of Golf Digest magazine that features Lexi bare-breasted with just a towel wrapped around her neck to suggest at least some decency?  Sex sells more sex, but it won't sell golf rounds.    Compare her 2015 cover on Golf Digest with Lexi as a 12-year old on the cover of Golfer Girl Magainze (see www.golfergirlmagaziine.com) for archives of theGolferGirlMagazine.

Do you wonder whether there is a dress code for women golfers on the LPGA Tour?  Yes, indeed there is.  It's very "short" -- that's a pun.  There are no restrictions on length of skirts, skorts or shorts!!  No requirements about collars on shirts. But "fitness attire" is not permitted.  Hmmm.... maybe golf facilities should think about loosening up their dress codes.   What do you think?  Tweet your thoughts to @nancyberkley or @womensonlygolf.com
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

A New Women's Golf Website is here.  

See  www.golfforher.com  This website is for women golfers of all skill levels and includes info from where to take your first lessons to how to handle competitive golf.  Women golfers should check the site often and email, tweet and put articles on Facebook.    A brand new website for women golfers of all skill levels and interests.  The site was launched at the annual PGA Merchandise Show, Orlando, Florida on JANUARY 21, 2015.  And the launch was on the main stage of the huge convention hall -- to a full audience.  Here's a little background.  For about two years, a dozen women leaders in the golf industry (myself included) have been meeting under the leadership of the World Golf Foundation and its CEO, Steve Mona. Our task was to develop a website that all women and junior girl golfers could go to for advice and support -- regardless of their skill level or familiarity with the game.  The site is easy to use and packed with information.  It is also designed for social media so that readers can easily Tweet and pass along articles on Facebook. Register for the weekly newsletter which will summarize the week's articles and make it easy for you to catch up on what was published on the site during the week. Alternatively, you can go to just the tab you need:  Are you "New to Golf" - a "Recreational Golfer" (that means that you like to enjoy the game without pressure on winning and more emphasis on social, enjoyable, exercise and fun) or into  "Competitive Golf" .  The site also has a good search feature that will take you to many articles that cover your topic and questions.  Don't forget to sign up for the weekly Newsletter.  Let me know what you think on Twitter @Nancy Berkley or Nancy Berkley on Facebook.

_________________________________________________________________________________________
_________________________________________________________________________________________
THE NUMBER OF WOMEN (AND GIRLS) PLAYING GOLF IN THE UNITED STATES.

HOW MANY WOMEN GOLFERS ARE THERE IN THE U.S.?

ARE WOMEN GOLFERS IN THE U.S.INCREASING OR DECREASING... GROWING OR DECLINING? The question asked most often on this website.

NEWS FOR YEAR-ENDING 2014: THE NATIONAL GOLF FOUNDATION RELEASED SUMMARY PARTICIPATION DATA FOR 2014.  

THE BOTTOM LINE IS THAT THE NUMBER OF WOMEN AND JUNIOR GOLFERS APPEAR TO HAVE INCREASED.  

BUT SINCE THE RECENT REPORT DID NOT INCLUDE A BREAKDOWN OF CERTAIN SECTORS,

I HAD TO MAKE SOME ESTIMATES -- MARKED WITH AN ASTERISK*.

 

NUMBER OF GOLFERS IN THE U.S. AS OF YEAR-ENDING 2014 WHO REPORT PLAYING AT LEAST ONE ROUND OF GOLF

SOURCE:  NATIONAL GOLF FOUNDATION, JUPITER, FLORIDA

 

all

numbers in     millions    

   

 

 1998   

 

 1999

  

2000

 

2001

 

2002

   

2003

   

2004

   

2005

   

2006

   

2007

 

 

2008 

 

           

 

2009 

           

 

2010

 

      

 

2011     

 

 

2012

 

 

2013

 

 

 

 

*

2014

Adult

Female 18+

4.7

4.4

4.9

6.3

5.6

6.4

6.1

6.3

6.5

6.0

5.2

 

  4.8

 

4.7

 

  5.1

 

  4.4

 

 4.5

*est

 

4.7

Adult

Male 18+

18.4

18.9

20.9

20.2

20.4

20.6

19.7

19.8

19.7

20.1

20.5

  

 19.6

 

18.2

 

 

18.2

 

18.2

 

17.2

 

*

15.8

Total Adults

23.1

23.3

25.8

26.5

26

27

25.8

26.1

26.2

26.1

25.7

  24.4

23.6

   23.3

 22.6

21.7

21.5*

 

 

 

 

 

Girls 6-17

0.5

0.4

0.4

0.6

0.7

0.7

0.8

0.7

0.6

0.7

0.6

0.6

0.6

  0.5

 0.6

 0.8

*1.0

Boys 6-17

2.6

2.4

2.5

2.8

3.2

2.9

3.4

3.2

3.0

2.8

2.3

2.1

1.9

  1.8

 2.0

 2.2

*2.2

Total Juniors

3.1

2.8

2.9

3.4

3.9

3.6

4.2

3.9

3.6

3.5

2.9

2.7

2.5

  2.4

 2.7

 3.0

*3.2

 

 

 

 

 

 

26.1

26.1

29

29.8

29.9

30.6

29.8

30.0

29.8

29.5

28.6

27.1

26.2

 25.7

 25.3

24.7

24.7


 

*asterisk in 2014 numbers are Berkley estimates derived from National Golf Foundation reports AND

the National Golf Foundation always cautions about drawing too many conclusions from small increases or decreases 

in the numbers because could result from sampling errors.

BUT HERE IS MY CONCLUSION (UNTIL FURTHER NUMBERS ARE RELEASED)  

THE NUMBER OF WOMEN AND GIRLS PLAYING GOLF IN THE U.S. IS INCREASING.  

WHY?  STAY TUNED.  ANALYSIS WILL FOLLOW UPON NGF RELEASE OF ANNUAL 2014 PARTICIPATION REPORT.

For a good summary of the what women can do to increase participation, see my article "Advice to Women Golfers" in the Articles Tab on this website.

Looking at the bigger picture:  the number of women golfers IN THE WORLD is probably increasing.  The LPGA -- especially the LPGA Tour -- is now a uniquely global tour. It is attracting women golfers and fans particularly in Korea, Thailand, Japan along with Spain, Norway and Sweden, where women's golf has always been strong.  

FOR THE RECORD:  COMPARE 2014 TO NATIONAL GOLF FOUNDATION OFFICIAL STATISTICS FOR 

YEAR-ENDING 2013

 *all

numbers in     millions    

   

 

 1998   

 

 1999

  

2000

 

2001

 

2002

   

2003

   

2004

   

2005

   

2006

   

2007

 

 

2008 

 

           

 

2009 

           

 

2010

 

      

 

2011     

 

 

2012

 

 

2013

Adult Female 18+

4.7

4.4

4.9

6.3

5.6

6.4

6.1

6.3

6.5

6.0

5.2

 

  4.8

 

4.7

 

  5.1

 

  4.4

 

 4.5

Adult Male 18+

18.4

18.9

20.9

20.2

20.4

20.6

19.7

19.8

19.7

20.1

20.5

  

 19.6

 

18.2

 

 

18.2

 

18.2

 

17.2

Total Adults

23.1

23.3

25.8

26.5

26

27

25.8

26.1

26.2

26.1

25.7

  24.4

23.6

   23.3

 22.6

21.7

 

 

 

 

Girls 6-17

0.5

0.4

0.4

0.6

0.7

0.7

0.8

0.7

0.6

0.7

0.6

0.6

0.6

  0.5

 0.6

 0.8

Boys 6-17

2.6

2.4

2.5

2.8

3.2

2.9

3.4

3.2

3.0

2.8

2.3

2.1

1.9

  1.8

 2.0

 2.2

Total Juniors

3.1

2.8

2.9

3.4

3.9

3.6

4.2

3.9

3.6

3.5

2.9

2.7

2.5

  2.4

 2.7

 3.0

 

 

 

 

 

Total Golfers

26.1

26.1

29

29.8

29.9

30.6

29.8

30.0

29.8

29.5

28.6

27.1

26.2

 25.7

 25.3

24.7



I SPOTTED "UNDER ARMOUR" AS A NEW GOLF FASHION TREND AT THE PGA LAS VEGAS FASHION SHOW LAST SUMMER 2014.  IT WAS CLEAR TO ME THAT THEY WERE GOING AFTER THE GOLF ATHLETE -- BOTH MALE AND FEMALE.  AND IN PICKING JORDAN SPIETH, THEY PICKED A GOOD ONE!  FOR WOMEN, I LIKED THEIR SLEEVELESS TOPS WITH JUST A HINT OF A COLLAR AND THE EASY STRETCH AND FIT OF THEIR SKORTS.

See http://www.cybergolf.com/womensgolf   The fashions I saw at the January 2015 PGA Merchandise Show in Orlando, Florida inspired me to write an article:  "Women Golfers More Beautiful Than Ever." www.cybergolf.com/womensgolf  

Take a look at the newest designs and read my comments about why golf facilities and clubs need to take a closer and new look at dress codes. 

FROM MANELE BAY, LANAI, HAWAII...December 2015

Nancy Berkley and Director of Golf, Scott Ashworth, give a THUMBS UP! for the Manele Bay golf course on the Hawaiin island of Lanai a short distance from its neighbor island of Maui.  Manele Bay is a one of Jack Nicklaus' "signature" courses featured in the new book "A Golden Eighteen" by Roger Schiffman that highlights Nicklaus' favorite designs.   The Manele Bay course is a part of the Four Season Resort Lana'i.  Expect more grandeur as the entire island was recently purchased by Larry Ellison, retired CEO of Oracle.  The island also has an upper course that floats in the clouds which is currently undergoing  restoration planning by Nicklaus.  The Manele Bay course was built by Jack as a challenge for good male golfers, but the red tees -- and some white tees -- make the course very playable for women golfers of all skill levels. More to follow in a future article on www.cybergolf.com/womensgolf about why women will enjoy this beautiful golf challenge and experience.

 

SUZY WHALEY MADE HISTORY AS FIRST FEMALE OFFICER OF PGA OF AMERICA BOARD OF DIRECTORS.   Suzy Whaley was elected November 22, 2014 to the position of Secretary of the PGA of America Board of Directors, making her the first female officer of The PGA in its almost 100 year history.  See my article:  "It's About Time for Whaley" at www.cybergolf.com/womensgolf.

And Suzy Whaley's new position on the PGA Board makes it to my History of Women's Golf Timeline (click "HISTORY TIMELINE" tab on left side of page.)  Suzy's election followed closely the Shakepup on the PGA of America board... read on.

10/24/14 -- Shake up at the Board of Directors of the PGA of America.  On Friday October 24, 2014, President Ted Bishop of the PGA of America was forced to resign as PGA President after he was impeached by a vote of  PGA Board of Directors.   What did Bishop do wrong? He used a stereotypical description of a female in a tweet and on Facebook -- calling Ian Poulter a "lil girl" and "sqealing like a little girl during recess" after reading Poulters new book which criticized Nick Faldo and Tom Watson.   Many may think "lil girl" is a pretty harmless statement, but I don't.  Negative stereotypes of women spill over into the golf industry and turn many women away from the game of golf.  The PGA of America needed to take a stand and send the message that the game of golf is for, is good for and needs more women golfers.

 

________________________________________________________________________________________

CONTINUING INDUSTRY TRENDS TO WATCH FOR IN 2015

1.  Increased awareness of gender issues.  More golf facilities will have more women on their governing boards and important committees.  Fewer clubs will have men-only prime-time tee times.  More golf professionals will realize that women golfers can be their best customers.

2.  More attention to making golf facilities "family-centered."  Look for family golf carts, child-friendly short golf holes and more teaching professionals that are trained in how to teach children the game of golf.

3. More LPGA Tour golfers emerging as positive role models for the next generation of female golfers.  Thank you Inbee Park, Stacy Lewis and Lexi Thompson to just name a few!

4. Golf becoming easier to play and more enjoyable for more golfers.  Lood for shorter tee options, less rough in key areas and more forgiving hazards for the beginner-to-average golfer.  Talented golf directors and golf course superintendents will be in greater demand than ever.

_____________________________________________________________________________________________________


NANCY BERKLEY ADDRESSED OVER 400 MEMBERS OF THE PGA CAROLINA SECTION

AT ITS ANNUAL CONFERENCE:  FEBRUARY 17, 2014, IN GREENSBORO, NC. 

MESSAGE:  THE PGA OF AMERICA HOLDS THE KEY FOR GROWING THE GAME IN THE U.S. ESPECIALLY FOR WOMEN GOLFERS.  A COPY OF THE PRESENTATION CAN BE FOUND ON THE "CPGA" TAB.

__________________________________________________________________________________________

GENDER DISCRIMINATION -- Is it holding back women from the game?
Are women treated fairly and legally on the golf course?  A warning to private clubs that they must stay "private" under state law in order to maintain gender-based tee times and events. 


Gender Discrimination is in the news again.. and it's not about Augusta. Recently, a husband and wife jointly sued the Plainfield Country Club in New Jersey because prime tee times were not open to both men and women.   A major issue will be whether the Plainfield Country Club which considers itself a "private club" and a recognized PGA Tour venue is in fact a private club.  The plaintiffs argue that because Plainfield holds major televised tournaments  and because they have one nine-hole course open to the public, they are a public club and subject to the anti-discrimination laws of New Jersey.  That would require that there be no gender-based tee times. Would it still be okay to have women and men's tee times during the week?  Could there be special group golf lessons and clinics just for women?  This is a case to watch.  

The UnitedStates Golf Association (USGA) conducts both the US Open and the US Women's Open.  Historically, although the US Open appears to be open to women as well as men, I decided to check it out.  A female has never qualified or tried to qualify for the U.S.Open.  That made me ask:  Is the Open really "open" to female golfers??  See my article about gender discrimination and gender opportunity.The dilemma of providing an environment where women are encouraged to learn and play the game without feeling intimidated is at the core of the dilemma.  See:  www.cybergolf.com/womensgolf for my my June 5, 2013 article titled:  "Gender Discrimination in Golf - Heads Up."
______________________________________________________________________________________________________________________


DO YOU WISH THERE WAS A "OLD-FASHIONED" 
MAGAZINE JUST ABOUT WOMEN GOLFERS AND WHAT THEY ARE DOING?  FORGET IT!  

THE BEST WAY TO KEEP UP WITH THE NEWS IS REGISTERING FOR A FREE EMAIL WEEKLY NEWSLETTER 

REGISTER FOR THE FREE
-- LPGA WEEKLY E-NEWSLETTER.  Go to the  www.lpga.com website to register.
--"GOLFFORHER.COM" WEEKLY NEWSLETTER.  Go to the www.golforherwebsite.com and register for newsletter.

FOR GIRLS GOLF, SEE LPGA-USGA GIRLS GOLF PROGRAM on the www.lpga.com page and register for Girls Newsletter (it's great and girls love it.)


Advice to Adults Taking Kids to Golf Tournaments:  Observations of the U.S. Open at the Olympic Club. It's about Youth and the Future of the Game.

Click www.cybergolf.com/womensgolf   Here's the photo of me with my two grandsons, Coby and Alex at the Open.  We spent about four hours there (including lunch) -- that's about the limit for a 9 year-old and 7 year-old.  But we saw and experienced five essential events at the Open that will keep the boys coming back to the game and to tournaments.  A reminder that at most golf tournaments, children and juniors under the age of 17 are admitted free when accompanied by an adult ticket-holder is accompanied by an adult.
WEBSITE RE-DESIGN..

THE FOLLOWING ARTICLES NOW APPEAR ON THE "CYBERGOLF ARTICLES" TAB ON LEFT BAR:

DO YOU UNDERSTAND THE PENALTIES FOR SLOW PLAY IN THE LPGA, PGA AND USGA TOURNAMENTS?  TAKE MY SIMPLE TRUE/FALSE TEST.  Then you will understand what happened in the semi-final match of the LPGA Sybase Championship on May 20, 2012 between Morgan Pressel and Azahara Munoz.FALLOUT FROM THE MASTERS.  see www.cybergolf.com/womensgolf

WOMEN'S GOLF & BREAST CANCER - WHAT CHARITY TO SPONSOR?  Lots more choices!

It's that time of year when courses in the South begin their plans for next seasoon and courses in the North start the season.  Sure to be a topic is the "charity" tournament that many women's associations at clubs sponsor in support of breast cancer research and treatment.  The announcement by the Susan G. Komen Foundation regarding its support of Planned Parenthood's breast cancer detection programs made some courses rethink their designated charity.  The fallout is that women are considering charities other than the Komen Foundation for their breast cancer charity golf tournaments.  The above article and an earlier article ("More Choices for the Cure") are both on cybergolf.com/womensgolf  and offer a broad survey of charities aimed at funding breast cancer research, detection, treatment, and providing educational information.    The LPGA led the way in 1992 when it became the first professional golf association to officially sponsor a charity -- the Susan G. Komen Foundation.  I have no doubt that women golfers will continue to follow the lead of the LPGA and support organizations and charities who seek the cause, treatment and cure of breast cancer.

HOW TO HANDICAP A 12-HOLE TOURNAMENT WHEN PLAYERS ARE PLAYING DIFFERENT HOLES?

Try a 12-hole round?   It's trendy and is currently being promoted by Jack Nicklaus.  But what if players are playing a different set of 12 holes?  How can that be a single tournament?   The question:  How can you handicap a 12-hole tournament?  See my article onwww.cybergolf.com/womensgolf

TEE-IT FORWARD -- MAKING GOLF EASIER AND MORE FUN IN LESS TIME -- WILL IT HELP???

CHANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS.  THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE.  THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS.  BUT IT WILL FORCE COURSES TO ASK:  ARE MY FORWARD TEES FORWARD ENOUGH?  SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf. 

And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) .  One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals.  Bravo! and Brava!   Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America:  "The Future of the PGA is Liz"

The GET GOLF READY program offered by many courses features learning the game in five affordable lessons.  The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America.  see www.playgolfamerica.com for more information.

CHANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS.  THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE.  THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS.  BUT IT WILL FORCE COURSES TO ASK:  ARE MY FORWARD TEES FORWARD ENOUGH?  SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf. 

And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) .  One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals.  Bravo! and Brava!   Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America:  "The Future of the PGA is Liz"

The GET GOLF READY program offered by many courses features learning the game in five affordable lessons.  The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America.  see www.playgolfamerica.com for more information.

SHOULD COURSES BE SHORTER FOR WOMEN GOLFERS?  Arthur D. Little and his wife Jann Lemming think so!!
SEE THE 2015- RECENTLY RELEASED PGA REPORT OF THE ARTHUR D. LITTLE STUDY ON  www.golfforher.com 

See aRTHUR AND JANN'S STUDIES ON www.golfwithwomen.com.  The website promotes women's golf and is published by two experts:  Arthur Little and his wife Jann Lemming who used their own golf course to validate their theories.  Prominent among their suggestions is making the forward tees much much shorter.  They site the new 4200 yard set of tees at the Old MacDonald course at Bandon Dunes. 
I have been playing many courses this past summer in Colorado and Utah from the shortest tees and trying to decide whether tee length itself is what makes a course "women friendly".   They site the new 4200 yard set of tees at the Old MacDonald course at Bandon Dunes.   My initial conclusion is "yes" but there are a lot of ts.  In order to understand how tee length affects enjoyment of the game, women must understand the "slope" and "rating" of courses.   The Little's new website also will highlight "best practices" for growing women's golf.  The problem is that these best practices have been known for over two decades -- since Nancy Oliver founded the Executive Women's Golf Association in 1990.    The PGA of America also promotes best practices ideas and lists for its members on the members' site.  (Click my "Best Practice" tab which I modestly think is one of the best sources for best practices.)  It's not "best practices" that we need; we need the "best" golf professionals who are the gate-keepers at every course women play at.  FOR STARTERS:  EVERY GOLF COURSE SHOULD HAVE A VERY VISIBLE 50-YARD MARKER

BERKLEY TRAVEL:

TAKE A GOLF VACATION TO...
A NEW GOLF DESTINATION: :  Southwest Tuscany -- the Maremma region
See my  website  www.golfergirlcareers.com which includes the five interviews I did for Golfer Girl Magazine with women who played golf as a junior and how golf shaped their profession, jobs, career and life.  Any parent who wonders why their daughter should learn to play golf, will enjoy reading these interviews.  The interview with Jane Broderick  is also on golfergirlcareers.com.

Sad but true, Golfer Girl Magazine will no longer be published.  See the website http://www.golfergirlmagazine/ .com which will remain on online and will archive former issues.  All of the back issues are on line and girls and their parents will enjoy reading all the fun articles.   I was proud to be chairman of the Advisory Board and to worked withe the Hooton family for the past several years.  (More will follow about how Libby, Courtney and Chloe Belle are doing).

 www.golfergirlcareers.com  CAREERS IN THE GOLF INDUSTRY FOR JUNIOR GIRLS.    Every issue contained a "Careers in Golf" interview where I interview a woman who played golf seriusly as a junior and now uses golf in some other career -- other than golf professional or tour player. The first interview I did featured a landscape architect. Then came  a golf clothes designer, a golf magazine editor and this latest issue contains an interview with Eunice Cho, the founder of Bonjoc Ball Markers.   The most recent issue featured a golf course superintendnent who began her career as a tournament golfer -- but then had to take a detour because of a back injury.  My interest in careers in the golf industry goes back a long way.  I wrote the book "An Insider's Guide to Carreers in the Golf Industry" almost a decade ago for the National Golf Foundation.  It still is a classic and portions will be adopted and adapted for a revised www.junior links website to be published this spring.

It's not a mystery:  Seven Simple Rules:  How to Advertise to Women?

Rule 1:  Include a photo or drawing of a female golfer.   A picture is worth a thousand words.

Rule 2:  Use the word “women” as many times as possible.  Many times women think a program is just for men.

Rule 3:  Include beginning and ending time of the program.  Women are busy and they must know the schedule!

Rule 4:  Make it clear what skill level is required.   Especially include beginner golfers.  Women think they are "beginners" forever.

Rule 5:  Convey a “social” and “fun” experience.  Yes, some women golfers like competetion, but most don't.

Rule 6:  Provide free rental equipment if you are starting a program for beginners. 

Rule 7:  Offer value. 

Remember:  You can use the Free Help Line to ask Nancy a question about your advertising

BEST PRACTICS TO ATTRACT AND RETAIN WOMEN GOLFERS
Want to know what makes a golf course "Women-Friendly?  See
BEST PRACTICES tab on side bar and an easy to use check list.


CALL TO ACTION FOR WOMEN GOLFERS: GET INVOLVED.  It's that time of year, whether north, south, east west when another "season" of women's golf begins at most golf clubs.  This is your chance to get involved and make your opinions known.  I get quite a few "Dear Nancy" emails that complain that their golf professionals are just not interested in increasing the number of women golfers.  Don't tolerate it. There are only a handful of courses in the entire country that are so financially secure that they do not have to worry about more rounds and lessons.... and your course is probably not one of them.  My advice is to form a small group of about three women that other women respect and take your grievances "higher."    Yes, go over the head of the golf pro to the manager of club president.  If you don't have a women's golf group helping plan tournaments, this is the year to start one - officially or unofficially.  Read my article "Advice to Women Golfers"  (find it on the side bar under "Articles.")   And also look at the

"Best Practice List" and share it with your golf professional and other women golfers.  

 

"Nancy, thank you for your wonderful presentation.  I only wished my entire golf shop staff had been there to hear you."
-- Jeff Hoag, Owner/Manager, Scott Lake Country Club, Comstock Park, MI  (from Michigan Golf Course Owners Annual Conference) 

To purchase Nancy's book:  Women Welcome Here! A Guide to Growing Women's Golf, from the National Golf Foundation ($50), click  http://secure.ngf.org/cgi/catalogsearchdetail.asp?ITEMNUMBER=99GCM14&CategoryIDword=women

Contact Nancy using the Free Help Line tab on the left.

THIS WEBSITE IS ALWAYS BEING UPDATED, AND YOUR SUGGESTIONS ARE ALWAYS WELCOME.  IT IS A COMPREHENTISVE WEBSITE THAT WILL HELP YOU UNDERSTAND HOW TO REACH THE WOMEN'S GOLF MARKET.  FOR IMMEDIATE HELP USE THE FREE HELP LINE TO SUBMIT ANY QUESTIONS.

Nancy - Consulting services for female golfers and golf resorts.